Advertising Platform This proposal is now in status: REJECTED. Voting Results: * Yes 42% 10,043,003 VP (76 votes) * No 57% 13,594,071 VP (39 votes) * Abstain 1% 47,660 VP (4 votes)

@RDixon, thank you! We're trying. With open source, we want to help Decentraland grow. I agree, let's not be negative.

We understand your concerns about Decentraland's audience and your impressions of the platform. Our advertising platform project aims to improve the user experience and provide useful content. We see this as an opportunity for developers and brands to offer something new that can increase engagement on Decentraland and attract more users. We recognise the current challenges and limited audience, but believe that things can be changed. Our goal is to improve engagement on Decentraland and the overall perception of the platform. Quality ads that are interesting to users can help with this. We believe it is possible to make Decentraland more interesting for everyone. We want to work on this and are willing to discuss our ideas further. Your opinion is important for us to make the project better and more useful for the community.

Advertising is an important feature for a metaverse platform. We have used MetaAds' platform before and found it very effective. For the most part we use it to promote our own events within our own and neighboring scenes, so it's not just about paying money to advertise. If you've ever had a need for a rotating billboard or ad space that shows still images or videos, with links, then this is a good option for your own scenes. Advertising networks need volume to be effective. By open-sourcing their code under this proposal the MetaAds framework could become the de facto advertising platform in Decentraland, leading to higher volume and positive network effects. An aside: the level of toxicity and conspiracy-mongering on these proposal comments is off the charts. It really reflects poorly on the DCL community, especially when people formally associated with DCL and the DAO are making snide comments and false accusations -- without even looking at the existing features first. Please let's try to stick to the issues at hand.

Decentraland has an audience of 3000 users - creating a platform for advertising is ridiculous. Every time I go to governace it feels like a flea market. a lot :poop: and nothing utility

I would like to clear up some confusion. I have provided some free advice to MetaAds, and I reviewed their proposal and made some suggestions before it was posted. I am not part of the MetaAds organization, and would not receive any financial benefits from the grant. The level of traffic in Decentraland has gotten quite low of late, but i believe it is likely to improve, and having a good advertising system would aid in that direction, and would encourage landowners to invest into the future, anticipating future revenue. As to what a platform grant is, here is the applicable part of the wording.... "Platform grantees create tools and applications that extend the power of the Decentraland platform..." I see this proposal as being a good example of that, and I believe it is the first grant re: advertising that both offers the code opensource and provides 80% of the revenue to the landowner.

Dear @HPrivakos You can gain access to the platform via the following link https://metaads.team/main/ And use both advertiser's and landowners' cabinets. What's more you can test an existing solution on your land. In case you have any questions, here are the tutorials on how to install and use the sdk. And also on importing 3D model for using 3D heatmap (2D heatmap is available without additional manipulations). https://github.com/MetaAdsTeam/advanced-metaads-decentraland-tutorial https://docs.google.com/document/d/1TCf8H2CdwVe2n1AMtIl3pGLT7sMhIdAQdW5DmgAi46c/edit?usp=sharing Good luck with your testing. And thank you for taking the time to explore, perhaps what you see will somehow influence your opinion or you will give valuable advice on how to improve the platform PS: I thought you had already looked at and studied the platform before making your previous conclusions. Especially since the link to the testing is available in the body of the proposal Regards, Meta Ads team

[quote="HPrivakos, post:20, topic:22169"] We have less than 2.5k DAU, a lot of which are bots, so that number is wrong already. I’m also not sure who would pay $1 CPM in DCL. [/quote] Regarding Decentraland's $1 CPM rate, it should be noted that this rate is indicative. Actual rates are expected to be in line with industry standards such as Roblox - $3-4, reflecting the value of Decentraland's immersive advertising. As the platform evolves and the number of users grows, we will adjust rates and introduce auction buys for dynamic pricing. *Adjusted the CPM cost later

[quote="CarlFravel, post:2, topic:22169"] I have used an earlier edition of this advertising system in several scenes in the Conference Center and in the VRS district. It is easy to use, and the web app user interfaces for advertisers and land operators is very nicely put together. [/quote] Can we get stats about this and access to the current already built interfaces for both advertisers and land operators? If you already have something built, it would be nice to see it before handing you 80k on a golden plate.

I am aware that your statements are based on your experience of observing previous grants. That is your opinion and we respect it. At the same time, our view of the potential of this project is different. We believe that we can not only achieve a return on investment, but also bring significant benefits to Decentraland, as outlined in our proposal. Carl and all those who support our project share this belief.

If you have something to say... I honestly don't know any of the people who voted for us, I'm seeing them for the first time. We are far away from any political games around voting and the like. Our focus is on business and making money together. I would like to express my deep appreciation to everyone who believes in us and supports our project. Of course, wait until the voting is over, do your own research and share your findings in this thread. It will be very interesting. Thank you very much.

[quote="HPrivakos, post:21, topic:22169"] Also, this is not a platform grant, this is an accelerator grant and should not be allowed here during the grants freeze. This does not constitute an improvement in the Decentraland protocol itself nor a client. It’s funding a company that promises (which won’t be followed up…) to bring back revenue to the DAO through an external service. [/quote] Right, it's not an external service. We are creating it specifically for Decentraland and we are completely handing it over to Decentraland. I don't want any irritation, cholivar and misunderstandings. I see you have a lot of questions for our team. Let's organise an AMA session, invite everyone from the committee and anyone interested to openly discuss all aspects and answer your questions.

Some interesting wallets, most of them with like 40k~60k VP. Well, everyone have his own right to vote as he wish, I have nothing against this. To be honest with you, I think some of the voters are connected in some way with sus projects, drainers, etc. I will wait for proposal to finish, then fetch the voting data, check the wallets and the timestamps. I mean, I'll do my own research. ;)

Got it, I thought the first point was the main thing you might not have gotten, so I focused on that. About the voting activity you mentioned, I'm not really sure what you're referring to. Can you give more details on what seemed off to you?

So, you only read and commented on point #1 from my answer why I voted NO. I also noted that your proposal have some unusual voting activity. Anything about? ps I'm glad I can see @HPrivakos started talking about CartL and their affiliates.

Also, this is not a platform grant, this is an accelerator grant and should not be allowed here during the grants freeze. This does not constitute an improvement in the Decentraland protocol itself nor a client. It's funding a company that promises (which won't be followed up...) to bring back revenue to the DAO through an external service. https://docs.decentraland.org/player/general/dao/overview/grants-program/ > # 2 - Platform > Platform grantees create tools and applications that extend the power of the Decentraland platform or provide alternative ways to explore Decentraland’s ecosystem. > > # 8 - Accelerator > A private company or revenue-generating initiative looking forward to receiving an investment from the DAO. > >Requirements: >Revenue share with the DAO or alternative value proposition. > >Performance metrics: >Return of Investment

[quote="MrV, post:15, topic:22169"] * Regarding Carl and his role in our team, we always adhere to the principles of transparency. We have openly announced his status as an advisor to our project. We have held events and conferences - at them we openly announced it. Moreover, the question has been asked before literally in the first days of posting this proposal. [/quote] You announced it AFTER you have been explicitly asked about it, I don't consider that transparency... [quote="MrV, post:15, topic:22169"] When you create proposals and openly vote for your own proposal - this you consider normal, but when the adviser of our team votes for us you consider it illegitimate? However, we also realize that some may consider such voting to be somewhat subjective. [/quote] Voting for a grant you are part of is conflict of interest and frown upon in every cases. [quote="Nik, post:19, topic:22169"] assuming an audience of 50,000 users [/quote] We have less than 2.5k DAU, a lot of which are bots, so that number is wrong already. I'm also not sure who would pay $1 CPM in DCL. [quote="Nik, post:19, topic:22169"] Should the platform reach the anticipated profitability [/quote] It won't. [quote="Nik, post:19, topic:22169"] Our calculations indicate that the launch of our advertising platform could substantially increase the DAO’s overall revenues, introducing additional income streams for both landowners and Decentraland itself. [/quote] You are just costing 80k more to the DAO and won't bring any income. I'd love to be proved wrong, but we have been shown again and again that none of the grants that plan thousands in profit for the DAO are not bringing anything. MetaTower that planned to bring thousands to the DAO through redistributing 30% of revenue brought **ZERO** dollars to the DAO after several months. It will be the same for this project and Carl Fravel will sadly lose his remaining credibility with it. As Carl is part of the project, we know that this proposal will be forced through by the CartL with Lordlike, RobL and company voting for it, so it's not even worth wasting time voting no here...

[quote="HPrivakos, post:13, topic:22169"] Not declaring that you are an advisor and voting yes while being on the team is not very fair :slight_smile: There were several ads services in DCL and none of them worked, I don’t see why this would would. If it does work, then it does not need external funding from the DAO. [/quote] Our proposal is centered around amplifying the earning potential for all landowners within the Decentraland metaverse, aiming not only to boost profitability for landowners but for the DAO as well. Acknowledging the challenges faced by previous attempts to integrate advertising services into Decentraland, we've adopted a fundamentally different approach. We envision a transparent ecosystem where landowners can directly sell advertising space to advertisers, ensuring an equitable revenue distribution. With all landowners participating, and based on minimum CPM and CPC rates of $1, assuming an audience of 50,000 users, we project a total revenue of $22,950 for the first month. The distribution of these funds would be as follows: 80% ($18,360) to the landowners, 17% ($3,901.5) to the DAO, and 3% ($688.5) to the Decentraland Ads team. Should the platform reach the anticipated profitability, it would negate the need for external funding from the DAO. Our model is designed to be self-sustaining, with a 3% revenue share sufficiently covering the team's operational costs. We are committed to financial independence and do not anticipate relying on ongoing subsidies from the DAO. Our objective is to establish a lucrative advertising service that benefits the entire Decentraland community. We believe that our solution will not only significantly augment the income for landowners and the DAO but also enhance Decentraland's appeal to advertisers. In light of the need for external funding, we meticulously analyzed the current financial status of the DAO, noting a revenue of $10,755 USD in the last month—a 76% decrease compared to the previous period, according to Decentraland's governance transparency page - https://decentraland.org/governance/transparency. Our calculations indicate that the launch of our advertising platform could substantially increase the DAO's overall revenues, introducing additional income streams for both landowners and Decentraland itself.

[quote="AaronLeupp, post:14, topic:22169, full:true"] I voting Yes for now. I dont think there is much demand for this yet since not enough traffic but in the future when we do have it and this works could be epic. I dont know any of these guys which is rare since I pretty much know everyone in the space but now I know @CarlFravel will be suppling guidance I know he will be able to set them on the right path since he understands the demands in this space and is def an OG that has my confidence. [/quote] Thanks for your vote and faith in the team! We can meet in person, we will talk about the product and our vision, what do you say? https://calendly.com/hellomrv/30min here you can choose a convenient time. We'll be in touch :raised_hand_with_fingers_splayed:

We understand the concerns about Decentraland's current user base and the challenges faced by previous similar projects. However, we look at the situation from a different angle and see significant opportunities: At this early stage of Decentraland's development, we see great potential for innovation. The introduction of an advertising platform will carve out a pioneering niche and provide the community with the tools to better interact and engage. This will attract new users and retain existing users, helping to grow the base. Our approach is flexible - from pilots to incremental scaling based on feedback. The focus is on unique creative ad formats for metaverses. Data analytics will ensure personalisation and optimisation. In the future - integration with other metaverses and partnerships. The aim is not only to monetise, but to enrich the experience by making Decentraland more dynamic and engaging. We aim for a fruitful collaboration with the community for the benefit of the whole ecosystem. By starting the implementation now, we will be able to develop successful solutions for advertising in metaverses and be ready for the further growth of Decentraland and the industry as a whole.

Hello @LandlordDao. Regarding the translation of the proposal into Chinese. I wish you could read the proposal in your native language. Since my knowledge of Chinese is only 10 words, I used Deepl translator to translate the whole proposal into Chinese. But I can't guarantee the quality of this translation. We may encounter translation difficulties. I am attaching the translated text of the proposal at the link.https://docs.google.com/document/d/1WT42crvBvDgGvTlpPFbxxikQnPEyTqFgRezbzr-lIDY/edit?usp=sharing 亲爱的 LandLordDao 下午好。 关于将提案翻译成中文的问题。我真的希望您能用母语阅读提案。因为我的中文水平只有 10 个单词，所以我用 Deepl 翻译器将整个句子翻译成了中文。但我不能保证翻译质量。我们可能会遇到翻译上的困难。 我在链接中附上了建议书的翻译文本。 https://docs.google.com/document/d/1WT42crvBvDgGvTlpPFbxxikQnPEyTqFgRezbzr-lIDY/edit?usp=sharing Regards, Meta Ads team

Dear @HPrivakos, Thank you for your attention to our proposal in Decentraland, and for your openness in expressing your objections. Allow me to clarify some aspects that you may have questions about. 1. Your comment about the falsity of the justifications prompted me to think about how we can better convey the information to you, so I will explain everything in detail in the following paragraphs of this post. As for the current functionality of the platform it is built and exists it can be tested on our platform now. Our team exists and is in no way a fake. 2. Regarding Carl and his role in our team, we always adhere to the principles of transparency. We have openly announced his status as an advisor to our project. We have held events and conferences - at them we openly announced it. Moreover, the question has been asked before literally in the first days of posting this proposal. 3. When you create proposals and openly vote for your own proposal - this you consider normal, but when the adviser of our team votes for us you consider it illegitimate? However, we also realize that some may consider such voting to be somewhat subjective. We always strive for objectivity and respect the opinion of every member of the community, including yours. 4. And now for the most important part. Regarding the research, we have been researching the possibility of advertising in the metaverse market for a year now. So please read our full proposal carefully again. Moreover, we have had several talks with DSP vendors and all of them are in one voice about the need to create coverage within the metaverse, after which they express their willingness to consider the market. Especially for the sake of this research, we went to https://dmexco.com/ - (for those who don't know this is the largest exhibition dedicated to Digital Marketing). Where we conducted interviews about the integration of solutions in Decentraland in parallel communicating with the main major DSP platforms such as Aleph. Opera, Microsoft. In case you still do not believe me I am ready to provide all the necessary evidence. 5. Regarding the comment about scam coins and the cost of our offer, I would like to emphasize that our goal is not only to attract advertisers but also to create a long-term and sustainable solution for Decentraland. Regarding scam coins - it is not clear to me at all what you are talking about if you could clarify, I would provide a detailed answer. We spend 80k not on 3 advertisers we spend this money to finalize the functionality. And to work with advertisers - something that none of the previous proposals did. Moreover, as a developer, you should realize that the development of the final solution that we will provide for Decentraland - is worth many times more than 80k. Thank you for your time and attention. We are always open to further discussion and look forward to hearing what you think. Regards, Meta Ads Team

I voting Yes for now. I dont think there is much demand for this yet since not enough traffic but in the future when we do have it and this works could be epic. I dont know any of these guys which is rare since I pretty much know everyone in the space but now I know @CarlFravel will be suppling guidance I know he will be able to set them on the right path since he understands the demands in this space and is def an OG that has my confidence.

Not declaring that you are an advisor and voting yes while being on the team is not very fair :slight_smile: There were several ads services in DCL and none of them worked, I don't see why this would would. If it does work, then it does not need external funding from the DAO. Was there a market study to see how much people would be willing to advertise in Decentraland? If we are spending 80k to then get 3 advertisers from scam coins, it might not be the best decision...

Yeah, I voted no for few reasons: 1. Decentraland needs more population, only then projects like this one can be sustainable. We already saw two similar projects in the past. Both failed. 2. I noticed very interesting voting activity on this proposal. 3. I also noticed Carl's activity, does he voted in favor of you? (as your advisor, if he voted YES this is unethical move -> conflict of interests) At the end of the day I know nobody cares bout my 500 VP negative votes, anyways - you asked, I delivered. EOF;