Chain Challenger: Bridging Web2 players to DCL, a gaming discovery platform.
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Due to the character limit, please visit the following link for the complete proposal: https://drive.google.com/file/d/1PYW7yCFUtZC7Rdr4ZzFbCMxxPtE9p4yp/view?usp=sharing The first version of Chain Challenger was successfully launched on May 26, 2023, along with a 'Stadium Grand Opening' event that took place from May 26, 2023, to June 2, 2023. For more information, please refer to the links provided below. Chain Challenger Official Website: https://chainchallenger.xyz/ Event Page: https://events.decentraland.org/event/?id=645a01af-9347-4654-b889-ffc809e8a7d0! Any project in DCL can apply to become a partner of Chain Challenger and gain exposure on the Chain Challenger website, especially in the Asian region. In the next version update, the Chain Challenger website will also add an interface for DCL, providing a better connection between DCL's ecosystem and external Web2 Gamers. Chain Challenger's backend uses Strapi, the leading open-source headless CMS, which can provide a flexible and adaptable homepage framework for projects on DCL. This allows different projects to customize the categories and content that need to be included on their project pages according to their own needs, and to best meet the needs of different projects. At the same time, we will also provide free Chinese, Korean, and Japanese localization services for all our partner projects. In addition, the 'Dual-Tournament Model' is another innovative and very important feature of Chain Challenger. Currently, most metaverse or blockchain gaming projects often fail to attract a large number of Web2 players during their promotions. The reasons behind this include: (1) friction generated when creating blockchain wallets, (2) stereotypical impressions of Web3 projects (surveys show that the vast majority of Web2 players still believe that NFTs or cryptocurrencies are Ponzi schemes), and (3) the learning curve of switching to new games - a problem that many project teams have overlooked, but is very important. According to Unity's report on multiplayer games in 2022 (https://create.unity.com/multiplayer-report-2022), a game's genre is the most important factor (>46%) for players when choosing a new game. In other words, players of multiplayer games develop a "stickiness" to the genres they love, just like how if legendary League of Legends player Faker were to choose a new game to play, he would be more inclined to choose Dota 2, another MOBA game, rather than PUBG: BATTLEGROUNDS, an FPS game. Chain Challenger utilizes a Dual-Tournament Model to match DCL games with popular Web2 games of similar genres, creating a "mirror game." Separate reward pools are set up, with the DCL game offering larger rewards to boost conversion rates. For instance, Soul Magic, a casual simulation game, can be mirrored with LINE Brown Farm, a popular Web2 game in Hong Kong and Taiwan. Promotions and advertisements targeting LINE Brown Farm communities will attract players who will be enticed by the larger rewards in Soul Magic, increasing the likelihood of them trying the game. Furthermore, our team has formed strategic partnerships with multiple Web2 and Web3 gaming communities and projects originating from China, Japan, and Korea. These projects will be sequentially launched on Chain Challenger, opening up potential cross-project collaboration opportunities for projects on DCL.
Chain Challenger: Bridging Web2 players to DCL, a gaming discovery platform. This proposal is now in status: REJECTED. Voting Results: * Yes 40% 6,123,324 VP (57 votes) * No 59% 9,049,196 VP (27 votes) * Abstain 1% 54 VP (2 votes)
Hey sir, as the voting is ending soon. I would like to know if there is any additional concerns on your end and are you satisfied with the above feedback from us? Regarding future proposal submissions, I would like to seek your advice on the suitable category. Do you think we should still apply for the platform grant as suggested by others and should we just try to apply for the accelerator category grant?
My team and I have extensively tested our domain, chainchallenger.xyz, and have confirmed that it is working normally (You may try clearing your cache and refreshing the website) Btw, the website can also be found by searching 'Chain Challenger' on Google.. Additionally, I would like to emphasize the reasons why I am requesting a video call. Face-to-face communication can be more effective in establishing trust among individuals, and it is also easier to explain complex products like Chain Challenger. I am more than willing to record the entire meeting and share it with other members of DCL DAO for their review.
I have already addressed this question in my proposal: 1. Currently, DCL lacks a significant user base from China, Hong Kong, and Taiwan. Our platform will provide free Simplified and Traditional Chinese translations for all DCL projects (with future support for Japanese and Korean), and we will prioritize these projects to ensure that Chinese users on our platform can discover and enter the world of DCL. In other words, we aim to become the largest user onboarding platform for DCL in the Asian region. 2. The current login method for DCL is highly unfriendly, as users are required to use Web3 wallets for authentication. This process involves creating wallets and handling private keys, which creates significant friction for Web2 users (and is a common issue faced by many Web3 gaming projects). That's why we have developed an easy-to-use MPC wallet login system directly on the Chain Challenger platform. To put it simply, users can log in to our website through traditional methods such as Google, Apple, or Discord, while an automatic non-custodial wallet is generated in the background. With the help of relevant APIs on MPC, we can experiment with allowing all users to enter any map in DCL with a single click on Chain Challenger, regardless of their previous interaction with DCL. Users won't need to create or log in to any Metamask wallet during the process (it may sound crazy, but it is achievable!). 3. Through the Tournament matching system and MPC wallet integration, we can seamlessly promote any multiplayer or competitive games on Decentraland to Web2 players without them needing to learn how to create wallets. The entire experience will feel natural and smooth. Furthermore, we have consulted some DCL project teams earlier, and they recommended that we apply for a platform grant. Although the platform we are building is different from familiar platform products, Chain Challenger will ultimately become the largest promotion platform (Web2+Web3) for DCL in Asia. Therefore, I believe applying for a platform grant is a reasonable choice.
[quote="LeonardC, post:28, topic:19452"] We genuinely need this grant to continue developing and expanding the functionality and user base of Chain Challenger! [/quote] So this grant is a private company investment (accelerator category) rather than creating tools and applications to extend the platform (platform category) then?
That's understandable. Please take a look at the following link, which includes my personal Twitter page and Kikitrade - the company I work for as the Growth Strategy Lead. It also provides information on the unreleased features of Chain Challenger, such as the Matching Engine for Web2 multiplayer game gamers, the MPC social login system, and the personal exclusive page for connecting different Web2 games. Finally, I have included our joint initiative from six months ago with Soul Magic and Dragon City, where we organized the search for the New Year Kiktirade bear activity. I hope this information helps you better understand me and my team. We have been consistently working on real projects! Additionally, we have found suitable developers to continue the development of our platform, and it's frustrating to see the proposal getting rejected at the last moment. So please reconsider your voting intention. We genuinely need this grant to continue developing and expanding the functionality and user base of Chain Challenger! https://drive.google.com/drive/folders/14Za6DNPR1ozs-eW5gqWWG5VCwpdusZP2
[quote="LeonardC, post:26, topic:19452"] I can provide supporting links privately [/quote] [quote="LeonardC, post:26, topic:19452"] I can share our roadmap and the features we are currently developing with you personally [/quote] [quote="LeonardC, post:26, topic:19452"] we are more than willing to schedule a call with you. [/quote] I'd prefer all this information to be shared publicly. We saw with "Decentraland X" how it ends when a CEO tries to convince people personally one by one.
Regarding your concerns: 1. Your domain name was registered 4 months ago. * Are you referring to our website domain? The product has recently launched, and we have been recording data through Cloudflare. Our website receives an average of 200-250 unique visitors per day, primarily from Hong Kong and Taiwan.(https://drive.google.com/file/d/1OUUV9747a5towPIrHyOw9VT8NB3A0MBJ/view?usp=sharing). 2. The Twitter account was created two months ago, and you have 9 tweets which are, to be honest, not very interesting (only partnership announcements). However, you have over 1.1k followers, which doesn't seem genuine. * I don't consider 1.1k followers a large number. The traffic mainly comes from partnerships with other projects. As the Growth Strategy Lead for a Hong Kong social crypto exchange, I have successfully grown our Twitter followers from a few thousand to 25k+ within three months. It is not as difficult as you may think. If necessary, I can provide supporting links privately. 3. The previous game you developed is not worth what you are asking for. If that's what you are proposing for the tournament, it's frankly disappointing. * We are not building a game in Decentraland but a multifunctional gaming discovery and tournament platform. Our tech team is led by the tech lead from 9GAG (the parent company behind Memeland). I can share our roadmap and the features we are currently developing with you personally if you are interested. Please note that we have invested our own funds in bringing Chain Challenger to life, including design costs, frontend and backend development, and infrastructure. 4. You never touched MANA before this proposal. * I don't believe whether I have touched MANA previously is a relevant factor to consider. Due to my daily work requirements, I started engaging with Decentraland projects, including Soul Magic, six months ago. We have helped promote them in Hong Kong, Taiwan, and mainland China by collaborating with local guilds and KOLs, resulting in significant traffic (with relatively low CPA). Through these experiences, I discovered many interesting and promising projects in Decentraland. I believe that with suitable promotional channels and strategies, these projects can be embraced by a large Chinese-speaking user base. That's why our team decided to build Chain Challenger - simply because we saw the potential in Decentraland and wanted to promote it. (I also have a track record of successfully promoting numerous significant Web3 gaming projects from Korea and Japan.) 5. $8.75k USD for a month of community management? * The $8.75k covers community management fees and the hosting of online/IRL community events in Hong Kong and Taiwan to promote our project and attract Web2 gamers from these regions. In Hong Kong, just renting a party room for hosting a community event costs at least $1000-1500 USDT per day, not including other miscellaneous expenses. For an early-stage project, investing a significant portion of funds to acquire seed users and build brand awareness is critical. Please understand that we are not a purely Web3 project; our goal is to bring Web2 gamers into Web3, and therefore, on-ground promotion is necessary. 6. Also, some people who voted yes are, in my opinion, involved in quite shady businesses. * To be honest, I am not familiar with the members and structure of the DCL DAO. I am also unaware of the relationships among the large stakeholders with high voting power. However, if you have doubts about our team's identity, we are more than willing to schedule a call with you. I am open to a video call and can share more about my current role and job duties to address your concerns.
- Your domain name was registered 4 months ago. - The website doesn't even load. - The twitter account was created two months ago, you have 9 tweets which are, to be honest, not very interesting (only partnerships announcements), over 1.1k followers, that doesn't seems genuine. - The previous game you did is not worth what you are asking, if that's what you are proposing as tournament it's frankly disappointing. - You never touched MANA before this proposal. - 8.75k USD for a month of community management? @Peanutbutta you may want to look into that. Also some people who voted yes are IMO into quite shady businesses.
Additionally, if possible, I would also like to connect with you, Kyllian. The Chain Challenger platform may differ from the traditional tools and platforms associated with DCL that you are familiar with. However, our team is confident that it will bring long-term and sustained user growth to the DCL community. If feasible, our team would like to schedule a call with you to gain a deeper understanding of your thoughts and perspectives.
To all those who have voted 'No' on this proposal, I kindly request your feedback and would like to address any concerns you may have. It would be greatly appreciated if you could leave your comments or thoughts here, or connect with me on Twitter or Discord. This way, our team can better understand everyone's perspectives and make appropriate adjustments to the proposal accordingly. :pray:
All good! Satisfied noobie here hahaha.
No, they didn't. Allow me to provide the reasons why. Apeiron boasts 132.2k Twitter followers, while The Beacon, the largest project on TreasureDAO, has 69k followers. Comparatively, the followers and engagement levels of projects on Decentraland are generally lower, with most having only a few thousand followers. By partnering with these prominent names, we can instantly capture the attention of thousands of Web3 gamers from these project communities. These gamers are already familiar with using Metamask and purchasing NFTs from marketplaces, making them the ideal target audience to introduce to projects on Decentraland. This collaboration presents one of the most effective marketing channels, as the traffic from these established Web3 gaming projects aligns closely with the target Web3 user base for Decentraland. It is challenging to attract such a significant number of target customers even through platforms like Twitter and YouTube, as crypto-related content usually dominates the gaming and metaverse content landscape. So essentially, partnering with these significant projects means redirecting their traffic to DCL projects (subject to support from DCLDAO in the future). We benefit from the traffic generated by these projects without requiring any payment from them at this stage (it also showcases our business development (BD) capabilities in establishing partnerships with key players in the industry, despite our current relatively small size). However, as Chain Challenger grows rapidly, we will eventually start charging them marketing fees. This transition will allow our model to become sustainable, eliminating the need to repeatedly request funds from the DAO.
Did "The Beacon" and "Aperion" pay Chain Challenger $105k or any equivalent assets?
Hey bro, even though your voting power is only 4k, I don't believe that your opinions should be ignored. I highly value and respect anyone who is willing to come in and try to understand Chain Challenger. Let me provide some additional information regarding retention. Currently, the information on Chain Challenger is temporarily added or edited by our team members. However, in the future, both project teams and users will be able to add their own content on the website, known as User-Generated Content (UGC). We will gradually build a large and active social gaming platform through regular community activities and market referral strategies. Our initial goal is to accumulate at least 10,000 monthly active users within 6 months. This way, whenever any game on Decentraland wants to organize an event, we will have a group of loyal users here to support, participate, and even help promote the project's activities. This is our best way to ensure a consistent and stable number of Asian users entering DCL. However, we cannot guarantee or control how many users will continue to log in or actively explore DCL on a daily basis after the events. Nevertheless, we will regularly create valuable content for projects on DCL and support multiple languages. You can refer to the homepage of Chain Challenger for specific examples, including information about The Beacon and Apeiron events.
Thank you for superb explanation. Appreciate it greatly. Ignoring the noise from your proposal, the real intention for a grant is to further develop the Chain Challenger for the benefit of Decentraland. > Consider this scenario: If someone sees an ad for The Legend of Zelda 2 on YouTube and buys the game but later gives up because they find it uninteresting, would you blame YouTube for not being able to retain the gamer? Of course not. This means that Chain Challenger has no intention for user retention but rather to just boost the traffic to the DCL, am I right? I believe this "marketing" is going to work temporarily. It is just my opinion. I have no say for the DAO as I only hold 4k voting power. I cannot move the decision. Kindly ignore my concerns hahaha. Lighten up a bit matey. * akasya.eth
Hey there, thanks for your feedback. I hope the following explanation can help clarify some of the uncertainties, to a certain extent: 1. Our intention is not to ask Decentraland (DCL) to copy games from Web2. What I'm suggesting is that every game currently in DCL has the potential to match a Web2 game and host a dual-tournament to attract traffic. For example, Soul Magic is a casual nurturing game in DCL where players can mine, farm, and level up. Is Soul Magic copying any game from Web2? Definitely not. This game was designed and built by talented individuals within the DCL ecosystem. However, is the casual nurturing genre unique to Web2? No, because there are many games with similar genres in Web2, such as LINE Corporation LINE, Playrix, Supercell, and others. The main reason we need to match Soul Magic with a Web2 game to host a tournament is that there are very few actual gamers in Web3. Most Web3 'gamers' are primarily focused on extracting value and playing games solely for monetary gain. This is one of the core reasons why many Play-to-Earn (P2E) projects have failed to remain sustainable. Web3 games need genuine gamers from Web2, that's the bottom line. 2. Decentraland Cards is just an example. Once again, we are not asking anyone to clone or copy games from Web2. There are numerous DCL members working hard to build their own games, such as a golf game, mining game, MOBA game, and more. Chain Challenger's role is to bridge these games to the Asian Web2 space since DCL itself is a relatively closed ecosystem. Solely marketing within DCL might not be enough to achieve sustainable growth or break-even for a project. That's why DCL needs external channels, like Chain Challenger, to promote its ecosystem projects. 3. Currently, we have connections with several large League of Legends, HearthStone, and Clash of Clans communities in Chinese-speaking regions. If there are any MOBA, RTS, or SLG games in DCL that would like to attract thousands of players from these regions, we are more than happy to partner with them. We can design and execute marketing campaigns ourselves to ensure their success. Regarding the last three points: * Although the rewards in the Tournament are one-time, they can still achieve sustainability if the game is engaging enough. It's important to note that most Web2 gamers hold negative attitudes towards Web3 games, citing reasons like poor playability, graphics, and concerns about Ponzi schemes. Additionally, many gamers dislike the idea of crypto and Play-to-Earn. This is precisely why we need an innovative way to seamlessly onboard these Web2 gamers to Web3/DCL. The dual-tournament approach can be effective because Web2 gamers participating in the tournament of DCL/Web3 games may not even realize they are playing blockchain games. Whether this model is temporary or sustainable depends heavily on the individual game itself. Consider this scenario: If someone sees an ad for The Legend of Zelda 2 on YouTube and buys the game but later gives up because they find it uninteresting, would you blame YouTube for not being able to retain the gamer? Of course not. YouTube's role is to promote the game, but the actual conversion and retention depend on the game's appeal and how it resonates with the majority of players. * It seems that there might be a misunderstanding about what we intend to do. I want to emphasize once again that we will not, and do not encourage any project to copy Web2 games. * This grant will undoubtedly benefit both parties. Since Chain Challenger will also onboard other Web3 gaming projects on our platform, such as The Beacon and Apeiron, the traffic from these Web3 gamers could potentially be directed towards DCL projects as well. This is in addition to the Web2 traffic that the Tournament model will bring. Regarding the 105k grant, we have already included all the details in the proposal, which encompass the team's salaries, tournament prizes, marketing expenses, and so on. Of course, 105k alone may not completely fulfill Chain Challenger's ultimate goals, but it will provide us with an excellent starting opportunity and support. Besides the financial aspect, we also require official support from DecentralandDAO, especially from a business development and branding perspective. Once we have established a significant traffic base and a more mature product, we can consider fundraising options. I hope this explanation provides a clearer understanding of our goals and intentions. If you have any further questions or concerns, please let me know.
Thanks for your prompt response. I did not get your point. You focused too much on popular games and other Web2 metrics that I cannot understand the reason for $105K grant. 1. Is it safe to copy the game, such as Hearthstone equivalent Decentraland Cards, to DCL in legal perspective? 2. Is Decentraland Cards final? How can you save data from 700million players? 3. Can you tell us the exact games you are trying to bring/copy to onboard these web2 players? * As a web2 gamer, I am not convinced with your proposal. Tournament rewards are temporary only and user-retention is impossible. * The mirror tournament will suffer backlash for the whole DCL project $$$, unless you will copy low-user games and not the massive player games (infringement). * This grant will benefit the Chain Challenger, not the Decentraland project as a whole. *These are my personal opinion only. Let the DAO decide. I also look forward to the success of both projects. Cheers!* :smiley:
Hey AwedJob, I totally get that most folks in the DecentralandDAO aren't familiar with our team. So, we understand the need to go above and beyond to show what we've been up to. Here are some highlights: We collaborated with the Soul Magic team to design and build the Chain Challenger Stadium in DCL. The opening event was a hit, drawing in hundreds of users from China, Taiwan, and Hong Kong. We've launched the alpha version of the Chain Challenger website and formed partnerships with big players like The Beacon and Apeiron. In just a couple of weeks, we're already seeing daily traffic of around 250-300 unique visitors on the website. Plus, we've got about 1,200 followers on Twitter and around 600 members in our Discord community. On a personal note, I'm the Head of Growth Marketing for a Hong Kong company backed by Animoca Brands. And our CTO, Tony, is the Tech Lead at 9GAG, the company behind Memeland. The rest of our team comes from well-known Crypto Venture Capital firms in Asia, with deep industry knowledge and plenty of hands-on experience in Web3 projects. I hope this info gives you a better sense of our project and boosts your confidence in us! If you can, feel free to connect with me on Twitter @0xleonard_hk, Telegram @leonard_hk, or Discord @LeonardC#1568. I'd love to schedule a call and provide more details.
Dear Akasya, thank you for your feedback, and I genuinely appreciate your input! :smiling_face_with_three_hearts: However, it seems that there is some misunderstanding regarding the term "mirror game." When I mentioned the concept of a "mirror game" earlier, I meant a Web2 game that belongs to the same genre as a game in DCL and is available on PC/Desktop, rather than the actual mirroring of a Web2 game into Decentraland. For example, let's say there is a card-based real-time strategy (RTS) game in Decentraland called Decentraland Cards (a Web3 game in Decentraland). In this case, Hearthstone would naturally be a good choice as a suitable Web2 mirror game. The reasons are threefold: (1) Hearthstone and Decentraland Cards share the same game genre (card-based RTS), (2) Hearthstone can be played on PC/MAC (available on the same platform), and (3) Hearthstone enjoys high popularity in the Web2 space (these players could potentially become players of Decentraland Cards). Now that we understand why Hearthstone would be an excellent "mirror game" for promoting Decentraland Cards, let's think about how we can bring Hearthstone players into Decentraland Cards. The answer is straightforward: we will adopt the "dual-tournament model" mentioned earlier. Firstly, we will organize tournaments with prizes for both Hearthstone and Decentraland Cards simultaneously on Chain Challenger. Let's say the total prize pool is 3000 USDT; we will allocate only 10% of that (300 USDT) to the Hearthstone tournament prize pool, while the remaining 90% will be fully allocated to the Decentraland Cards tournament prize pool, amounting to 2700 USDT. Our team will then promote Hearthstone tournaments in Hearthstone communities in Taiwan, Hong Kong, and China, without explicitly pushing Decentraland Cards. Why? Because when Hearthstone players visit our website, they will initially prioritize participating in the Hearthstone tournament with a prize pool of 300 USDT. However, due to the limited prize amount, the Hearthstone players will quickly claim their share of the 300 USDT. Here's where it gets interesting: since we will promote both Hearthstone and Decentraland Cards tournaments in the same promotional banner, Hearthstone players will soon notice that Chain Challenger offers not only Hearthstone tournament but also Decentraland Cards, with a prize pool that is nine times larger than Hearthstone's! Most importantly, since Decentraland Cards is also an RTS card game, learning to play a new card game like Decentraland Cards would not be a difficult task for Hearthstone players (highlighting the importance of experiencing the same genre). Therefore, there is a high chance that Hearthstone players will proactively try to learn and play Decentraland Cards, which naturally requires downloading DCL and entering this ecosystem! I hope this explanation clarifies the logic behind the Dual Tournament concept. By the way, I have just added you on Twitter, but I'm unable to send you a message. Perhaps you can also add me on Telegram @leonard_hk. I would love to share more details with you!
I'm impressed with your goal to bridge web2 players to DCL. However, it seems to me that your actual reach is too small for a $105,000 grant. Can you clarify also, as a fellow gamer, why should I play web2 games in DCL? It's memory-intensive and will 100% hinder the game. How much GPU should I buy, so that I can play the web2 mirror of massive multiplayer games in DCL? What internet speed should I need to play the mirror in DCL? I have 350MBPS and RTX 3060Ti but DCL still lags at 40 active users. As a web2 gamer, mirroring mobile games to desktop seems a hassle. Mirroring a desktop game to DCL, so let's say DOTA 2, may crash the game during team fights that can result to low prio. My last concern is that is it safe to mirror those games to DCL without the game owner's consent in a legal perspective? How much will DCL DAO needs to maintain legal partnership to such massive-player game owners? Looking forward to your clarification on my concerns. Cheers! - akasya.eth Twitter: @akasyaETH
I'm aware of the ambition of your project. I do not see details in the how these ambitions will be realized. Wanting to do a thing and doing that thing are very different realities.
Hey HPrivakos, I apologize for the typo in my previous message. To clarify, the combined market capitalization of Web2 gaming marketing in Japan, Korea, and China amounts to approximately 70 billion. As for the total number of players, it is estimated to be around 700 million. Thank you for bringing this to my attention. Your reminder is greatly appreciated! References: 1. https://newzoo.com/resources/rankings/top-10-countries-by-game-revenues 2. https://www.statista.com/statistics/310208/china-number-of-mobile-gamers/
[quote="dao, post:1, topic:19452"] However, China, Japan, and South Korea have a massive gaming market with over 70 billion gamers. [/quote] 70 billions, that's a lot =)
Hey AwedJob, thanks for checking out the video clip! However, I'd like to clarify that ChainChallenger itself is a gaming platform with the goal of bringing millions of Asian gamers to Decentraland. The video you watched was just a snippet from our first event held in Decentraland, and it's not directly related to the ChainChallenger platform. Please take a look at our complete proposal, as it will give you a clearer understanding of our ambitious goals and vision. By the way, I wanted to share some exciting news with you! We've recently partnered with The Beacon and Apeiron, two massive Web3 gaming projects in the current space. Since then, our platform has been averaging 400 unique visitors every day over the past two weeks. This will greatly benefit the promotion of projects on Decentraland.
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