Description

BEAM studio is a globally-based studio. We are committed to exploring brand-new ways digital natives interact with information, space, and each other, as our name suggests, Build Exciting Adventures in Metaverse. Meanwhile, we aim to bring together global creators to create various experiences to promote the process of metaverse construction and build virtual worlds beyond imagination.​ ​ We propose creating a mascot that can represent the common identity and spiritual core of the DCL, which will help the DCL community to stand out on the metaverse platforms since this creation will be the first significant symbolic representation within the four major metaverse platforms. We believe that Web3.0 will enable the mascot to work even more functionally. The reasons are as follows.​ ​ First and foremost, a DCL Mascot is a powerful marketing tool as it makes it easier for DCL to create a physical and emotional connection with every member. We think that because Web3.0 community members are from all over the world and in most cases, they don't have the opportunity to meet each other face to face, it has become harder for them to generate a sense of belonging. However, with the help of a mascot and more varied promo campaigns, DCL can easily bring the whole community together. For example, mascot costumes can be designed for members to wear in metaverse events, which will go a long way to making DCL members stand out and feel proud of their identities.​ ​ What's more, the mascot will give DCL a competitive advantage on social media as followers are more likely to engage with the digital mascot. From Twitter pages to DCL experiences, a mascot can appear on various platforms. Mascot memes can also be created for DCL members to use on every platform.​ ​ Last but not least, the DCL Mascot will be a memorable IP.​ ​ The BEAM Studio Team and any additional designers will work closely together to develop a first-of-its-kind Mascot with a unique personality, interactivity, and emotional support.