Description

The informational screens will present various content, including DL events, streams, ads. **The screens will offer an intuitive teleporting solution that will dramatically improve the user experience of mobility inside DL. The system will give us, for the first time, the opportunity to experiment with broadcasting activities in the virtual world to the real world through a unique playout system.** The content of the screens will be curated and distributed in a fun and engaging way that matched the DL ethos. Allowing for creative and engaging presentation of mixed content in the Metaverse, will give DL a competitive advantage in this emerging market. Linear and interactive simultaneous media streaming opens up the door to create more engagement in the Metaverse environment, thus offering more value for our customers who express their concern with the current engagement issues of existing Metaverse environments. **The screen will show various content, like:** • Decentraland maps, events, POI • Decentraland specific advertisement of e.g., upcoming events, marketplace offers, etc. • High quality ad campaigns of globally renown companies (max. 55% broadcast time; international advertisements in many languages) **Give back for the Decentraland foundation:** The Decentraland foundation is allowed to advertise on selected real-world OOH and DOOH billboards once this proposal has been accepted and informational screens have been deployed in DL. Additionally, 10% of the total ad revenue* will be saved and used to partly finance the real-world advertising, if desired - otherwise these funds will be transferred to the DL-DAO and can be used for other purposes. The total ad revenue will be revealed according to the data security rules in Germany, i.e., aggregated total ad revenue with blanked names, at the end of each month for transparency. **Give back for users that install Precision X informational screens (via builder):** We will always save a certain number of wearables of our exclusive partners, once they decide to offer limited wearables to users that interact with the brands´ experience, and airdrop these to users who have installed the informational screens on their parcels (randomized). We plan to integrate non-branded informational screens in official Decentraland parcels (Plazas), themed areas, and we want to offer these screens as an official builder asset for free wearable drops. We, a collective of four companies, want to offer the whole Decentraland community an informational screen solution, to aim for higher user traffic, ramp up the Decentraland-PR, and to enhance the in-game experience for every user. **Benefits at a glance:** • Enhancement of in-game experience via event panel- and map integration • Broadcasting capabilities of the next generation • Airdrop of exclusive wearables to users who install informational screens on their land (random) • Selected access to the billboard network (OOH/ DOOH), if desired • 10% of the ad revenue* will be saved to partly finance the real-world ads for Decentraland, if desired (it will otherwise be transferred to the DL-DAO for other purposes) o Transparency: total ad revenue will be disclosed at the end of each month in an aggregated manner, with blanked company names, to align with the data security rules in Germany • **Our partners = PR = more traffic** *Discounts and any commissions are deducted from the calculation of ad revenue.