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All Time High Fest: A Gamified Metaverse Music Festival in November

RejectedGrant Request

Proposal Details

Author0xd1e9…5a72
PublishedJul 06, 2023 15:12
Voting beginsJul 06, 2023 15:12
Voting endsJul 20, 2023 15:12
Snapshot#38a6182

Grant size

172,000 DAI

Tier

Higher Tier

Beneficiary

0x882B…6c8c

Description

All Time High is a 4-day Metaverse festival that merges music, gaming, technology and education. In the long run, we envision ATH Festival as a self-sustainable, native Decentraland festival that attracts sponsors and popular talent year after year. Our co-founder and hip hop legend Bun B headlines the festival, which will instantly establish our credibility with mainstream artists and publications. By curating a diverse and cohesive roster of performers, creating a uniquely gamified experience and marketing it through our channels and connections, we aim to create the #1 music festival in the metaverse. ATH’s gamified experience will incentivize participants to engage deeply with the festival through games, prizes, and exclusive experiences with their favorite artists. **Location:** Thanks to our team’s resources, we will have access to several venues for our festival: DCL Main Stage, LimeWire stage, the GAIAN store, and Spottieland. Having access to DCL’s best venues for free enables us to dedicate more funds to performers, visual artists, and designers. **Spottieland:** Spottieland spans two neighboring estates and is Spottie WiFi’s forthcoming 95-parcel gamified theme park, festival grounds and mall. Spottie acquired the land in June 2023 as a permanent metaverse homebase in Decentraland’s Aetheria District, and Spottieland is currently being designed and built by Mr. Dhingia). **Gamification:** We will create a gamified experience that spans across our festival grounds and multiple venues. DCL users that attend ATH Fest will be able to collect ATH coins and other coins to unlock free wearables, merch, vinyl records and other prizes. Custom UI will appear while on festival grounds to show how many coins players have collected. **Community Involvement:** All Time High is committed to delivering an experience that attracts national acts as headliners, while also giving Decentraland musicians a platform to perform for a broader audience. At least 15% of the talent budget for music artists will be used to book independent artists nominated by the Decentraland community. The festival grounds will include shops for wearables and emotes, and some retail space will be reserved for independent fashion designers nominated by the Decentraland community. **Education:** Throughout the 4-day festival, we will schedule insightful talks and panel discussions with leaders from the Decentraland community, as well as the music and entertainment industry. These conversations **Project Scope:** To realize our goals, the project scope encompasses the following components: - Customizing the Decentraland Main Stage and/or Limewire Stage for the festival (No grant funds will be used to purchase land). - Develop a listen-to-earn game including a dashboard/game interface. - Book talented performers for the festival. - Onboard sponsors to support the festival. - Execute comprehensive marketing and PR campaigns. - Create visually captivating sets for performing musicians.

30 Comments

daoJul 20, 2023

All Time High Fest: A Gamified Metaverse Music Festival in November This proposal is now in status: REJECTED. Voting Results: * Yes 17% 954,744 VP (56 votes) * No 65% 3,546,546 VP (71 votes) * Abstain 18% 1,014,653 VP (17 votes)

serenaJul 15, 2023

This request is large, and esp right off the bat. I know you have a name for yourself, but that means nothing at least for me. I would like to see events hosted for at least a year before the DAO shells out funds this large. The right thing to do is put some leg work. Also Adding trusted community members to your proposal shorty after...... ekkk NO for me. Also you have 109k worth in your metamask. People in this community working hard dont even have 1% of that. You can easily start investing and reallocating to support your project if you truly believe in what your building. ... Id like to see your spotworld poppin before asking for a dime.

spottiewifiJul 14, 2023

Hi Decentraland, Thanks to everyone who has shared the gift of feedback over the past week - we've had some great conversations and really appreciate your energy and enthusiasm. Today we're thrilled to announce the addition of some amazing community members to our leadership team: * **Shelley Van (Program Director)** has produced 600+ live shows in Decentraland and will lead our stage management and scheduling. * **Tangpoko (Community & Curation)** the metaverse dream girl herself will be curating a stage during the fest and ensuring that the fest is a welcoming and inclusive space for all attendees and participants. * **CJ Trax (Music & Creative)** one of the hardest working DJs in the metaverse will be co-hosting our weekly party every Tuesday (6-8pm EST) beginning July 25 at Spottie Labs HQ in Decentraland. * **SinfulMeatStick (Official Streaming Partner)** is one of Decentraland's most active streamers on Twitch and will broadcast the festival live to their followers and subscribers. * **Murphjestic (User Experience)** and the team at Decentral Games have built some of the most engaging experiences in all of Decentraland, and Murph will lead our User Experience strategy. * **Eddie Visual (Live Visual)** has produced live concerts and tours for some of music's biggest acts, and will produce/film our live headliner performances. For more info on our team, please check out this [tweet thread](https://twitter.com/alltimehighfest/status/1679943992023175170) and be sure to [follow us](https://twitter.com/alltimehighfest) and turn on notifications, as we will be hosting daily Twitter Spaces for the next several days to continue developing this festival together as a community. Thanks!

spottiewifiJul 14, 2023

Quick clarification here, we are not planning to sell any wearables or emotes that are funded by a DAO grant. Wearables and Emotes budget in our grant proposal are for free prizes, rewards, claims, and giveaways - and we will work with the community and thought leaders to ensure those dollars are an investment in the amazing creators that have helped make Decentraland the vibrant space that it is today, by partnering with some of the most dedicated wearables and emotes creators in the community. Cc'ing @mattimus and @NikkiFuego for visibility as you both shared great feedback regarding wearables and emotes.

spottiewifiJul 14, 2023

Thank you so much for your partnership and collaboration, Shelley! Your experience and expertise in producing hundreds of LIVE concerts in Decentraland is a major resource moving forward and we are excited to be working with the best! For anyone that missed the surprise announcement on Twitter Spaces last night, please check out the recording and follow us on Twitter (@AllTimeHighFest) as we will be hosting daily Spaces the next few days to continue the conversation with the community. [Recording of last night's Twitter Space with Shelley, Tangpoko, SinfulMeatStick, and more.](https://twitter.com/i/spaces/1DXxyvvgLekKM?s=20)

shelleyvanJul 14, 2023

After much conversation with Spottie, I'm confident that the team is committed to music and community in Decentraland. I'm excited to attach my name to the team and offer support to ensure that the DCL community continues to be heard leading up to, during, and after the event. My commitment to the growth of live music in DCL absolutely aligns with Spottie's vision. If anyone has any questions about the role I've taken as All Time High Fest Program Director, I'm happy to answer here or in DMs.

ckbubblesJul 12, 2023

Tough one here for me tbh. Bun B is a legend where I'm from (TX), grew up w the mixtapes, and have met him personally in the past in passing, through my Creative Direction jobs. I know Spottie can put on a good show. I also do appreciate how GAIAN has stayed in the space and not been one of those brands thats did a drop and then dipped. But with all that, I have a hard time wanting to support this proposal. Not that I don't believe in a sick fest, esp the subject matter and the talent involved. Like the creative is all there for me. It's just if you knew how much the community has been grinding (and it feels like we JUST got the opportunity to be involved in large events the last few) to get the shine they deserve — I think you'd understand the let down it was for some to see this proposal. And then to learn some of the information here in the comments. Amplifies that. It is a special privilege to know that information before hand, and then to have Foundation invite you into the month before anyone knew, is exactly that. Regardless of how the intentions we're not to come across that way. People expect transparency here for sure. I think this was a missed opportunity to involve so many talented people who have been building and pushing the creativity of this space. Amplify what the year of the creators really looks like. Game Devs, modelers, creatives, content creators, etc. and OFC the DJs/musicians here. I also don't agree with some of the costs, like almost half going to the small team building/creating, and covering wearable fees, etc. I wish you luck in your endeavors, but I will be voting no.

jar0dJul 11, 2023

[quote="spottiewifi, post:23, topic:19733"] Our primary venue, Spottieland, is working with Mr. Dhingea [/quote] You should probably know he's not as universally beloved as he might like to advertise, and there are people who would vote no on this prop simply because he's your collaborative partner.

spottiewifiJul 11, 2023

Hi Skazi, thanks for your feedback. Regarding the budget breakdown, we understand the importance of transparency and accountability. If there are specific areas where you would like further clarification, we would be more than happy to share as much information as we can at this stage of the planning process. In terms of technical operations, we have a team of professionals on our team with a proven track record of producing concerts and festivals in live virtual environments. We will take proactive measures by planning and developing an easily loadable event infrastructure, and we're confident in our ability to address potential technical issues. Our team is building the event to accommodate large viewership to the fullest extent possible in Decentraland. Our primary venue, Spottieland, is working with Mr. Dhingea who is a leading builder to optimize the builds and implement past experience to create scenes that are easily loadable. Regarding the live streaming, we have relationships with multiple reputable service providers with ample experience in DCL who can deliver exceptional streaming quality for the event. This will be allocated from the Builds budget. While long-term sustainability is a valid concern for any event, we have taken it into account from the inception of our proposal. By creating a successful event for DCL we plan to attract sponsors and other partners for future festivals. We appreciate your mention of previous festivals in Decentraland and the challenges they’ve faced in terms of user engagement and retention. However, it is essential to note that our proposed gamified music festival takes a unique approach that distinguishes it from previous events.By gamifying the festival experience and providing interactive elements, we aim to create an immersive and captivating environment that encourages active participation and fosters long-term user retention. Thanks

spottiewifiJul 11, 2023

Hi Nikki, Thanks for your feedback. Our team brings a lot of experience in concert and festival production from the past two years of working in Decentraland, as well as years of production and marketing experience in the traditional music industry. This investment is for a five-month runway as the festival will take place in November, and the majority of the budget will go to the artists booked to perform, including openers nominated by the community. In addition to our core initiatives, our team is highly engaged in community organizing. We held our first Twitter Space last week and will be hosting more this week. I encourage you to explore the videos in the proposal showcasing the successful execution of our team's previous events, including Gaian at MVFW and Limewire at MVMF, demonstrating the quality of our work in Decentraland. Our team is building the event to accommodate large viewership to the fullest extent possible in Decentraland. Our primary venue, Spottieland, is working with Mr. Dhingea who is a leading builder to optimize the builds and implement past experience to create scenes that are easily loadable. Regarding the live streaming, we have relationships with multiple reputable service providers with ample experience in DCL who can deliver exceptional streaming quality for the event. This will be allocated from the Builds budget. There are no corporate sponsors involved yet. If and when we are successful in onboarding sponsors, those sponsorship dollars would go toward marketing to create as much awareness, press and conversation about Decentraland and the festival as possible. I’d like to reiterate that the All Time High Festival is not a pillar event. We are totally independent and working to build with the community and for the community. We really appreciate your feedback and everything you do for the community, thanks for your consideration!

spottiewifiJul 10, 2023

Hi Mattimus, Thanks for your valuable feedback. Our intention is to prioritize live performances rather than pre-recorded sets for the event. However, we do acknowledge that certain community-nominated opening acts may face logistical constraints that prevent them from performing live. In such cases, they will have the option to present a pre-recorded set, ensuring their inclusion in the event. Regarding the live streaming, we have relationships with multiple reputable service providers with ample experience in DCL who can deliver exceptional streaming quality for the event. This will be allocated from the Builds (Interactive Performance) budget. Thanks

DruggyJul 10, 2023

What Spottie is doing in the Web3 space is amazing! His story is benchmark for other music artists, even major ones from outside the space. I believe in his reputation, his vision and his work ethic. The team also has a major hip-hop legend and entrepreneur - Bun B. Big respect to the work Yasha, Stefan and Amanda are doing too. I strongly believe this project deserves the support. It will be beneficial to the web3 space in general, and it will bring new audience to this platform.

XIIIJul 09, 2023

that's a dope idea @Canessa

AaronLeuppJul 08, 2023

I like @spottiewifi so yes vote from me but who are the other headliners? Can we we have the Waifumon intermission song play in between acts? https://www.youtube.com/watch?v=jILyHyL7ea0

SkaziJul 07, 2023

The concept of a gamified music festival in Decentraland sounds exciting, I have some reservations about the current proposal. Firstly, the budget breakdown is quite vague, I`m unsure about the appropriateness of the allocations. It would be helpful to have a clearer picture of how the funds will be utilized. Another concern is the lack of detailed plans for technical operations. As we know, technical issues can greatly impact user experience, so it's essential to have a solid plan in place to ensure a smooth and glitch-free festival. The proposal doesn't offer a well-defined long-term sustainability strategy. Building a sustainable festival that attracts sponsors, popular talent, and ensures its continuity is vital for its long-term success. One particular worry is the limited impact and user engagement seen in previous festivals held in Decentraland, as well as the lack of success in attracting and retaining users, even when big names were involved. It's crucial to address the underlying challenges that hinder user engagement and retention in our metaverse. Considering these concerns, I would encourage the submitter to revisit their plans and provide a more detailed breakdown of expenses, outline a robust technical strategy, and address the challenges faced by previous festivals. With a more comprehensive and well-thought-out proposal.

NikkiFuegoJul 07, 2023

I totally believe that Pillar Events like this should be funded by the Foundation, not the DAO. If it is going to be covered by the DAO it needs to be organized around the DAO/Community executing the event and not one studio. This is a significant investment for 1 month from a team the DAO is not familiar with. Additionally there are a lot of logistics that aren't included in the proposal. We've seen time and time again during pillar events that mass viewership doesn't work yet. Like what @mattimus pointed out bandwidth alone would be a huge hurdle. The DAO usually doesn't like funding P2E games publishing fees for wearables so the idea of funding 30 wearable publishing fee's is wild for one event. "Ensure smooth technical operations with minimal technical issues or downtime during the festival." There's no talk about how the Foundation plans to support this many people on the servers. If there are corporate sponsors involved, those sponsorships should be sufficient to fund the event. I think it's really awkward that this is the way that the community had to find out about a pillar event that wasn't in the manifesto.

YashaJul 07, 2023

Here is a link to our first AMA :) [https://twitter.com/SpottieWiFi/status/1677082664413569032?s=20](https://twitter.com/SpottieWiFi/status/1677082664413569032?s=20)

OfficialCryptoCubeJul 07, 2023

I Mess with SpottieWifi And I Mess with BunB Since back in the day. + I live for Metaverse Music Festivals. So I'm voting yes. Lg!

mattimusJul 06, 2023

Will the sets be live streamed or pre-recorded? I don't see any items in the budget to cover bandwidth costs to stream 10+ hours to 50,000 users.

CanessaJul 06, 2023

Actually I see a really easy solution. The Foundation can migrate any funds they would have allocated to create the Metaverse Music Festival to a general fund, and any organization who wants to come up with a community event can apply to get this funding. Do it in an equitable and transparent way that reflects the values of decentralization.

CanessaJul 06, 2023

Thank you Kim, Because of the way that this proposal is being presented to the community with significant new information that was not previously disclosed, it is also bringing us many unanswered questions to consider. The Foundation says: *"This extended celebration will provide an immersive platform for the* **community** *to curate and host music-related events."* Will the Foundation be creating any venue for Music Month? If it is expecting the "community" to curate these events, will it also be freeing up additional DAO funds to support this? As is, the budget in the "In world content initiative" section of the DAO will be quickly drained to support Music Month, as this is above and beyond the normal scope and sequence of this area, which currently allocates $292,600 for this quarter. This "All Time High Fest" alone asks to use $172,000 of that budget. If passed, this would leave a remaining $120,600 for all the other organizations to claim SOLELY for the Music Month, and that doesn't even take into account the other artists applying for grants using the "In world content initiative" grant section to support their projects that have nothing to do with Music Month. Any teams that had prior knowledge of this change have an unfair advantage, and had time to write and submit proposals before everyone in the community had access to this information.

KimboNFTJul 06, 2023

hi everyone! Our "Q2 Updates" blog will be shared tomorrow and it includes a preview of what's to come for the remainder of the year, including Music Month. Here is more about Music Month, an expansion of MVMF. Music Month, November 2023 This year, Decentraland will evolve the annual Metaverse Music Festival into an entire month dedicated to music. This extended celebration will provide an immersive platform for the community to curate and host music-related events. Throughout Music Month, Decentraland will transform into a hub of musical expression, with events spanning a diverse range of genres, performances, and experiences. Stay tuned for more details in the coming months!

YashaJul 06, 2023

Our team was already planning ATH Fest, which is why the foundation felt it relevant to let us know about the upcoming Music Month. As they felt that ATH Fest would be a good fit and benefit the overall ecosystem.

CanessaJul 06, 2023

So was your team privy to this information before the greater Decentraland community was informed?

YashaJul 06, 2023

Hey Canessa! Thanks for your feedback and concerns. We have actually been in direct contact with the foundation, and I have worked with them personally for almost 2 years now. They knew Spottie and I wanted to start ATH fest after working together during MVFW and being super inspired to create more events in DCL. So they reached out to tell us that they are turning MVMF into music month in November moving forward, which will now be more community-led. They should be announcing it via their blog very soon. This is what prompted us to choose the month of November. We believe ATH fest has the potential to be one of the flagship events of DCL's Music Month. From the foundation: Music Month, November 2023 This year, Decentraland will evolve the annual Metaverse Music Festival into an entire month dedicated to music. This extended celebration will provide an immersive platform for the community to curate and host music-related events. Throughout Music Month, Decentraland will transform into a hub of musical expression, with events spanning a diverse range of genres, performances, and experiences. Stay tuned for more details in the coming months!