Flowershop by Ultramono LABS (Gallery / Club / Concept Store)
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Flowershop is a cross between a gallery, club and a concept store. The idea of the flower shop that is so much more than the ordinary flower store comes from the cult Italian comic book Alan Ford by Bax Munker and Magnus. Flowershop is run by Ultramono, an art laboratory for the production of cybernetic art. Founded by Tanja Vujinovic (www.tanjav.art), new media artist with more than 25 years of experience in production and execution of multimedia events, Flowershop is going to be a new location and continuation of Ultramono events organized across the Metaverse, that were recently held among other platforms also on VRChat and Sansar. It is envisioned as an online venue for live cyber exhibitions, performances and other events to showcase the work of artists and scientists before an international audience that will innovatively involve blockchain platform to support both community at large and participants. Using poaps, tickets, wearables, works of art, and creating workplaces, Flowershop will expand the ecosystem of the emerging new economy in art production within Decentraland.
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With the event called **Anatomy of the METΛGΛRDΣN** on Monday, 20 December 2021, starting from 18:00 CET, we have started with our official programme in Decentraland. Even before that date, we had few spontaneous, pilot events in our **Flowershop Gallery & Club**. Besides presenting works from current **Ultramono LABS production**, we have engaged in multiple conversations with fellow metaverse citizens, had constructive meetings, and spent numerous hours in building and improving our headquarters world and artworks that are presented there. Majority of elements in the world are custom made to fit the particular purpose or are reworked versions of Proto-machines, digital sculptures series, that needed to be optimized for the online social VR surrounding that highly limits the number of polygons per object. Works on display in the Flowershop belong to the several cycles of an ongoing MetaGarden project. Besides digital sculptures from the Proto-machines series, on display are FLOWr, and Kbana. All these works emerged from the “seeds' of the MetaGarden ecosystem. As it has been mentioned previously, the humorous idea of the flower shop that is so much more than the ordinary flower store comes from the cult Italian comic book Alan Ford by Max Bunker and Magnus, and having that in mind, we are developing several types of content within this space: gallery program and special series of artworks that fit the general direction and curatorial approach, meetups and networking platform for anyone interested to be able to join in and engage in exchange of ideas, and electronic music program that we named **Flowershop Transmissions**, of which first few sessions are already published on Mixcloud. Flowershop is open 24/7, lots of times with members from the team in the space, our weekly event is on every Saturday at 19:00 UTC, and special events are announced individually. Besides its main focus on contemporary visual art, Flowershop is also featuring music, as another universal medium of connecting with the other, while being essential for both celebrations and play. Vibrations of sound waves as invisible wires spread emotion through triggering impulses. As a liquid agent distributed among actors of a particular world, it can connect the invisible strings among people, and tie them into a temporary network of vibrant energy flows. This liberating, transcending of the self through dancing is also one form of play. This universal cosmic play should remind us that care, cultivation, and love should be our driving force in living and constructing our future. Play, games and celebrations were important subjects for Vilém Flusser, a prominent Brazilian philosopher of a Czech origin, who was influenced by phenomenology and has a special place in theory and philosophy of media. By actively including games in our lives, we are overcoming the “thrownness” into the specific circumstance we were born into. Freedom of play with our “playthings”, as Flusser liked to call our technological tools, gives us more possibilities to explore worlds we are making and reinventing, to test new ideas and promote values we couldn't not otherwise if we were not creating these new virtual playgrounds. While we are programming these new virtual sentient objects and environments in newly built sandboxes, we are testing what types of relationships and protocols we might exercise in the future on a larger scale. **Flowershop is located in Decentraland's Aetheria District on 63,77 coordinates.It is a multifunctional world built by Tanja Vujinovic.** Tanja Vujinovic is a new media artist. She has exhibited sculptures, drawings, VR worlds, and generative and AI art at numerous galleries and museums around the world. Simulations, cyberspace, gaming culture and human-machine interaction are at the centre of her art practice of the last twenty years. Ultramono is an art laboratory and a non-profit institute for the production of cybernetic art. Ultramono organises events dedicated to progressive, futuristic, fusion art and IDM, digital permaculture, inspiring conversations, and presents a gallery and clubbing events in retro futuristic ambients of MetaGarden Spheres. Documentation about the Flowershop project is available on following web pages: https://www.tanjav.art/work/flowershop-decentraland https://www.ultramono.art/ https://www.tanjav.art/work/bios6 https://www.tanjav.art/work/flowr
Short report on my progress so far regarding the grant for Flowershop gallery /// club space. I have been working hard on developing Flowershop project and our HQ building and in spite of many technical issues with the builder that other people also had recently, I managed to get it to the best possible state, so we are up and running! Project has been announced on Ultramono website [https://www.ultramono.art/](https://www.ultramono.art/) and more details are published on my website [https://www.tanjav.art/work/flowershop-decentraland](https://www.tanjav.art/work/flowershop-decentraland) I am planning to organize our first, launch party in the following weeks. Few things have been added to the original plan. As part of our soft launch, we have now daily working hours where there is a staff member in attendance in our space daily from 13:00 UTC, and our weekly meetup is on every Sunday at 19:00 UTC. We now also have two more floors, in addition to floor on the left and right side of the building placed outside. Space is now used to its fullest with more content and addition of exhibited sculptures on the top floor. Greatest challenge so far has been using 3D objects from the ongoing MetaGarden series due to their complexity and the polygons/size restrictions of Decentraland. As you may or may not know, thanks to the **awesome Aetheria district**, we now have our home at 63,77 coordinates. If anybody has some suggestions or ideas, please contact me directly, or join our discord (link here https://www.ultramono.art/ ) or write in forum here
Short report on my progress so far regarding the grant for my **Flowershop gallery /// club space.** I have been working hard on developing Flowershop project and our HQ building and in spite of many technical issues with the builder that other people also had recently, I managed to get it to the best possible state, so we are up and running! Project has been announced on **Ultramono website [https://www.ultramono.art/](https://www.ultramono.art/)** and more details are published on **my website [https://www.tanjav.art/work/flowershop-decentraland](https://www.tanjav.art/work/flowershop-decentraland)** I am planning to organize our first, launch party in the following weeks. Few things have been added to the original plan. As part of our soft launch, we have now daily working hours where there is a staff member in attendance in our space daily from 13:00 UTC, and our weekly meetup is on every Sunday at 19:00 UTC. We now also have two more floors, in addition to floor on the left and right side of the building placed outside. Space is now used to its fullest with more content and addition of exhibited sculptures on the top floor. Greatest challenge so far has been using 3D objects from the ongoing MetaGarden series due to their complexity and the polygons/size restrictions of Decentraland. As you may or may not know, thanks to the **awesome Aetheria district**, we now have our home at 63,77 coordinates. If anybody has some suggestions or ideas, please contact me directly, or join our discord (link here https://www.ultramono.art/ ) or write in forum here. See you all!
Hello everyone! Starting this thread so I could inform anyone interested about this projects development. **Thank you all who voted for this grant so much!** I will certainly do my best to develop everything mentioned as intended so stay tuned, and please let me know if you have any comments or suggestions and/or if you would like to chat or talk in DCL, I would love to meet as many of you as possible.
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