ShelleyVan x TRU Band Room
Proposal Details
Grant size
Tier
Beneficiary
Description
ShelleyVan has over 12 years of experience in SEO and online content creation, partnering with brands such as Disney, KIA, and Xcaret Properties. During her time managing TRU, many highly successful musicians and DJs in DCL have made their metaverse debut here, including Bufalo, Mr.Swe, DJ T-Rax, Jack Frost, Pan’s DJ, Coconut Sunday, The Musical Doc, and Ash Orphan. During the last year, she has maintained a consistent schedule of live performances, averaging five to ten shows per week, and has developed a comprehensive DCL onboarding experience. In addition to managing the live performances, ShelleyVan spends a considerable amount of time onboarding artists and providing tech support, including soundchecks and web3/NFT consultation. With additional funding, a structure will be developed which allows ShelleyVan to expand the onboarding experience to larger communities. To achieve this goal, multimedia resources will be developed, including video courses, one-page guides, social media content, and SEO blog articles targeting specific web3/metaverse keywords to capture new audiences. As co-founder of Songbird Collective, a digital marketing agency, ShelleyVan has developed partnerships and relationships with a large number of web2 social media influencers, who have yet to experience web3 or the metaverse. The expansion of onboarding will include targeting those influencers with established, engaged audiences to accelerate DCL user growth and retention objectives. Also, building on existing Decentraland partnerships, ShelleyVan/TRU will expand co-marketing and promotional opportunities with other DCL venues and projects. During the last year, TRU has partnered with casa Roustan, Dollhouse, Cromuland/YouMack, Sugar Club, and MetaParty to amplify promotional content for events. This co-marketing has helped achieve increased attendance and user retention by promoting a multi-venue schedule of events. An expansion of TRU operations will increase the opportunity to plan and execute larger and more frequent multi-venue events–aligning with strategic objectives to increase DCL user growth. **Examples of Community Experiences:** **DCLMVMF22:** The TRU Stage at Decentraland Metaverse Music Festival ran 31 shows in 4 days, hosting independent musicians from all over the world https://www.youtube.com/watch?v=aMtK8wgr6Pk **Connecting the [POI] Stars:** Community line-up between casa Roustan and TRU Band Room to connect the dots on the map https://twitter.com/decentraland/status/1503103595578859528 ShelleyVan to attend IRL Events - NFT LA - confirmed NFT NYC - TBD **The TRU SHOAP:** The TRU proprietary attendance token system has already airdropped tokens to nearly 2,000 Decentraland users since May 1st 2022. November 2, 2022 - Introduced AI-Generated SHOAP Art In collaboration with the performing artist, AI-generated artwork is used for the token, creating a truly unique memento for attendees.
Voting Power
Voting Rationale
LFG!
TRUs freakin' rock.
0.025
https://dcl-dao.notion.site/35-5aaff1b6b0924ef28a831a8638c08393
Hi @shelleyvan I´m contacting you because we need to check your put order in your project. There are inconsistencies between the goals that you promised to do between March 2023 and March 2024 and those you accomplished. For that reason, I scheduled a meeting (please review your email) where we will go through: * Goals promised * Evidence that you have done that. We will use -in the meeting- the content of your Proposal, updates, and the public roadmap that you agreed to publish with Fifi, your grant manager. I hope you have a great day. CC: @fifitango
Today, in our Monthly Meeting, we chatted with Shelley from ShelleyVan x TRU Band Room grant. We've noticed again a delay in getting the required updates – things like project metrics, evidence, and GovAPP update. We're kindly asking if you could take a moment to update the GovApp with the metrics for In World Content category and add comments in your Public Roadmap with any evidence within the next week. The grantee said they still have not figured out how to take metrics from DCL Metrics. But we've asked for this before in August, September, October and it's crucial for us to keep tabs on your progress. We are going to wait until next Friday to receive it , if not we might have to take this to the Revocation Committee for review. We know you've been putting in consistent effort, and we want to make sure we're on the same page with your progress. Not delivering the requirements makes it so difficult to properly check their progress. Also, we heard about some trouble with Shoap due to a bug in Decentraland. While Shoaps aren't a must, we do care about the number of events and attendees. This is something that they can take from DCL metrics. We showed this and shared the DAX contact in case they need more help. We've attached some examples from other projects in your category to give you an idea Lastly, this month, there's a new financial reporting thing we need. When you're doing your governance proposal, just refer back to your original budget presentation to keep things smooth. Please let us know when this is ready. Thanks!
Aah good they exist :)
They exist. They just moved. This is nothing but another bad faith attempt by Jarod to use blatant lies to defame members of the community that are actually contributing something positive to it.
If they dont exist you are right about this.
Since TRU bandroom doesn't exist any more, this grant should be revoked, right?
ShelleyVan x TRU Band Room This proposal has been ENACTED by a DAO Committee Member (0xbfa6d24e6a061e9aea3447163fdfe045177dd40e) Vesting Contract Address: 0x142FD01F8433361E068D26d112769806a118D095 the vesting contract has a 12 month duration, as suggested by the Grant Support Squad.
The Community created the [Grant Support Squad](https://governance.decentraland.org/proposal/?id=7a236540-d305-11ec-b521-2f98ffa6ccb0) to support the grantees in achieving their goals and take care of the DAO treasury. In this opportunity, we will recommend that the DAO Committee should create a Vesting Contract with a different duration than is submitted in the request of this grant, according to the following points: * The timeframe of this project is twelve (12) months (as the Grantee mentioned [here](https://forum.decentraland.org/t/dao-048fa3d-shelleyvan-x-tru-band-room/18273/55?u=zino)) * However, on the form to request the grant, it is submitted that the period will be three (3) months. * The project duration should match the time of the vesting contract to improve the operations of the community in monitoring the project. For the reasons exposed, we recommend that the DAO Committee (@yemel @Tobik @HPrivakos ) creates a vesting contract with a duration of twelve (12) months to align with the project duration mentioned by the Grantee instead of the three (3) months submitted in the grant request form. This will help ensure better community monitoring of the project and enable the Grant Support Squad to effectively support the grantee in achieving their goals and taking care of the DAO treasury. It is important to ensure that the vesting contract duration matches the project duration to avoid discrepancies and ensure successful project outcomes.
Thank you! Please adjust the project duration to 12 months as was originally submitted. Cheers to a rockin' year! :metal:
ShelleyVan x TRU Band Room This proposal is now in status: PASSED. Voting Results: * Yes 92% 10,649,334 VP (258 votes) * No 8% 1,018,620 VP (14 votes)
I think the ShelleyVan x TRU Band Room are doing a great job, I often see their music venue at the top of popular places when there is some event going on and I have attended a few times myself and enjoyed it. But I will be voting 'No', the first time I saw this proposal I thought the amount requested was too much, but now after DAO page updates I can see that it is **52% of quarterly category budget**! In my opinion it is way too much and leaves way too little for other creators. 
We also don't know if Shelley has equity in TRU or not. But I don't think that's relevant either way, because DCL is not going to suffer from having a bunch of thriving brands pop up in it. It seems like part of the reason the grants exist is *so that* it's not as risky to be a startup in the Decentraland space. Nobody should be expected to work for "exposure" on Decentraland's behalf. Company valuation isn't much of a bargaining chip for a company that isn't profitable. I think it's important to note that TRU essentially operates on a donation model right now, as the only source of income I see them getting from DCL is selling their NFTs. IMO, this project is not the right hill to make a stand on if you're concerned about businesses increasing their valuation through grants.
> If you get grant money, it should go to building what your offer, building the experience, covering costs you incur to hire, manage, etc. That just sounds like salary with extra steps.
Your point about revocations and retroactive grants is a great one. In terms of the salary, this is my thought: -If you are a startup, in a risky space, you should plan not to take a salary for awhile -If you get grant money, it should go to building what your offer, building the experience, covering costs you incur to hire, manage, etc. -If you use the grant money wisely, and you build out an amazing experience and brand, then your company valuation goes up -You own the company, so now you can do things like sell equity or leverage your brand in other ways like sponsorships/brand deals I still stick by this. But it is just my opinion. I changed from No to Yes because I realize things dont work perfectly right now, and seems like Shelley really deserves this grant based on everything Ive read and heard.
Thank you again for your consideration and thoughtful insights into this proposal. We look forward to continuing the conversation and ensuring that any potential grant funding is managed effectively and to the benefit of all of Decentraland.
> While I still disagree with retroactive payments and using DAO money to pay Salaries of people running their own company, it is apparent from all the comments and conversation that Shelley is doing amazing things for DCL. The first half of this sentence feels like it's meant to sound worse than it actually is. The idea of a grant is you get some money for contributing something of value to Decentraland. Built into that fact is the expectation that most reasonable people don't want to invest their time in someone else's project for free or at cost. What's the difference between grant funds and salary, running a company and building something for money? As far as my country's government is concerned, I'd have to pay taxes on that grant money as if it's my normal income. I think there's probably a larger discussion to be had about retroactive pay vs proactive pay. In the mean time Shelley shouldn't suffer from the community being indecisive around the protocol for how to ask for one over the other. If any group in DCL has proven to deliver it's Shelley and TRU. Grants have been given for people to hold events before, and as others have pointed out, Shelley and TRU are one of the very few venues out there playing live music in Decentraland, not just prerecordings. If the DAO is now expending resources to revoke proactive grants for those who fail to deliver, it seems like leaning further into retroactive pay for people who build first and beg later would be a safer route that requires less bureaucratic oversight. At the very least, I think TRU and Shelley deserve some sort of encouragement to continue being a consistent contributor of events and entertainment to DCL. They could just as easily operate exclusively in Hyperfy or other competing metaverses that are popping up if a presence in DCL becomes more of a cost than a benefit to them.
While I still disagree with retroactive payments and using DAO money to pay Salaries of people running their own company, it is apparent from all the comments and conversation that Shelley is doing amazing things for DCL. I would still much rather see them Salaried as some sort of official Event Coordinator for the DAO instead of through TRU. But with all issues being faced, who knows how long that would take. I am changing my vote from 'No' to 'Yes' in support of Shelley and TRU continuing what they've been doing.
I would expect that with such a massive "NO" to one of the main content creators, there would be a justification in the comments. This is part of good handling in a DAO. There may be one and I just skipped it?
This was like the easiest yes for me, you got this @shelleyvan <3
TRU Band Room is one of the best content creators, thats exactly what Decentraland needs. So it a YES, support ShelleyVan Grant proposal !
an exceptional welcome, incredible kindness, if there is one event not to be missed, it is the Party with shelley!
I'll never forget my first steps in this space. The way that the TRU team welcomed my project right from the beginning as well as their continued support has been a blessing. They are dedicated builders. Full support to one of the hardest worker teams of the whole web3!
YES YES YES!!! As an artist and performer who has had the privilege of playing at some of the most prestigious venues in the world, toured in US, Australia, India and has worked with a global and versatile team of people, I can say without hesitation that I have never met someone as dedicated, passionate, innovative, supportive as Shelley! Shelley's contributions to the arts community in TRU band room, web 3 metaverse, dcl and beyond are truly invaluable. Shelley has been a tireless pillar of support for artists, providing assistance with onboarding, support, and beyond. Her dedication to the community is unwavering, as she works day and night to ensure that artists have access to the resources and support they need to create and perform at their best with maximum exposure. Shelley has been instrumental in fostering an environment of inclusivity and support, which has allowed artists in TRU Bandroom to thrive and grow. Post pandemic, Shelley's contributions were particularly important. As artists faced unprecedented challenges, she worked tirelessly to ensure that they could continue to express their art and share their talents with the world. She went above and beyond, ensuring that artists had a safe space with engaged audiences to keep creating and performing, even in the most challenging circumstances. I Can say during some of these times when I thought my world changed forever, Shelley’s light and the vibrant community in TRU BAndroom provided a space for me to thrive faaaar beyond ANYTHING that could be expressed as monetary value. Shelley and TRU band room helped me re-find my life calling and helped me keep walking in the direction of my true north as an artist-which then inspired me to affirm some amazing opportunies like singing the National Anthem for the Lakers! Shelley's dedication to the arts community has been truly remarkable, and I can confidently speak on behalf of myself and other thriving artists in the game that will agree that the TRU BAndroom and DCL would not be the same without her. Her contributions to the front and back end of shows in DCL and TRU bandroom have been nothing short of essential, and her support has helped countless artists achieve their dreams. As someone who has had the pleasure of working with Shelley, I can say with confidence that her passion for supporting artists and fostering community is genuine and inspiring. Shelley loves to see people win, and I wholeheartedly believe that she deserves to win. In light of her exceptional contributions to the arts community in TRU band room and DCL, I strongly urge the DAO committee to consider Shelley Van for this grant. YES YES YES!!!
Shelley has been absolutely pivotal to driving consistent growth and engagement in Decentraland. Countless thousands of people have come to the Metaverse for the very first time just to see a Metaverse concert at the TRU Band Room. Every time we do a concert, someone comes to me after the show to tell me that it was literally their first Metaverse experience. Shelley is the driving force behind the traffic that comes through the TRU Band Room. We need Shelley in the Metaverse. This is an easy YES for me, and for all of the Aliens as well. Bless you Shelley, Godspeed. :alien:
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