Description

**‘The Labyrinth Effect’** is a new series of immersive Decentraland installations and events by art collective [Vueltta](https://vueltta.com/). Visitors are invited to explore ‘The Tower Labyrinth’ and ‘The Pyramid Labyrinth’, two large-scale installations across two Decentraland locations. Inside each labyrinth, visitors will experience contemporary art in an entirely new way. First coined by researcher Dr. John Rhodes in 2006, ‘The Labyrinth Effect’ describes the states of mind evoked by walking a labyrinth. According to Rhodes, labyrinths create liminal spaces which promote ‘flashes of intuition, insight and openness’. **Vueltta’s labyrinths seek to bring this liminal experience into the metaverse.** *‘Labyrinths are an ancient archetype dating back 4,000 years or more. They evoke metaphor, sacred geometry, spiritual pilgrimage… and community building’* — The Labyrinth Society You can see more on the design of the installations in [our slide deck here](https://drive.google.com/file/d/1DUveBN37F0uI5UsIhEbF5zGrc73sSpX0/view?usp=sharing) **Motivation 1: DCL Beyond 'NFTs in Frames'** As an art collective, Vueltta’s aim is to use art installation and interactive technologies to explore how shared virtual experience will shape society and identity. As artists, we’re committed to using Decentraland to find new dimensions for contemporary art. We believe creative teams like ours can go far beyond ‘NFTs in frames’ to provide immersive experiences - engaging new audiences both with art and with Decentraland. These ‘non-gaming’ experiences have significance for brands, artists and creative agencies evaluating their entry into the metaverse. **Motivation 2: Engage a wider creative community with DCL** The Labyrinth Effect will be presented at [NFT Show Europe](https://nftshoweurope.com/) to some of the most important digital artists working today. These include [Zancan](https://twitter.com/zancan), [Kim Asendorf](https://twitter.com/kimasendorf), [AL Crego](https://twitter.com/ALCrego_), [VNCCII](https://twitter.com/VNCCII_OFFICIAL), [Loackme](https://twitter.com/loackme_) and [Tim Maxwell](https://twitter.com/maxwellinked). It will also be seen by Hide Uehara, Director of business development for [Square Enix](https://twitter.com/SquareEnix), the Japanese conglomerate behind [Final Fantasy](https://en.wikipedia.org/wiki/Final_Fantasy), as well as brands like [EssilorLuxottica](https://en.wikipedia.org/wiki/EssilorLuxottica). The conference organisers expect at least 900 visitors. The Labyrinth Effect will be live-streamed into the exhibition hall of the event, where Vueltta artists will demonstrate the project and assist new users. We are also confirmed to present the project on a main conference stage. To engage the NFT Europe Show audience further we plan several live events over the show dates. These will also be publicised on DCL discords and open to all: - Guided Labyrinth Walks with Vueltta Artists - Labyrinth Flash Mobs Video and photography from these events will be shared across social media. The team's previous events gained 250+ visitors/week through social media promotion alone. We expect visitor data to be much higher when combined with our NFT Show Europe presence, and will report all figures back to the DAO. Film and photography from The Labyrinth Effect will be used in presentations for future creative industry summits.