A Multi-Platform Entertainment Series Designed to Boost DCL Brand Awareness
Proposal Details
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Description
Full Length Proposal (posting here due to grant proposal character limitations) - https://docs.google.com/document/d/1X1_jt_jgIo89qdkQghmGthbXODkwb_DGk0P73oFem0Y/edit?usp=sharing Canva Presentation (includes budget breakdown, accountability and metric chart for BeatTrekkers Series 2, Series 3 and Monthly Concerts) - https://bit.ly/beattrekkersproposal2-present MetaTrekkers Directory - https://bit.ly/metatrekkersproposaldirectory MetaTrekkers has been developing, organizing and hosting innovative events in Decentraland for nearly 2 years, whether it’s concerts or art shows, we have learned that the foundation for a thriving environment is a tight-knit community with access to a range of features that allow it to benefit from the interaction and engagement inside the metaverse. Knowing this, MetaTrekkers wants to become the platform that brings the artist and metaverse-user communities together and rewards them for their participation in various series of entertainment events, sessions and talks. The grant would cover the development, marketing and advertising of the events and innovative features aimed at improving the Decentraland user experience. By expanding the brand awareness of Decentraland as a user engagement-focused metaverse, we are reaching out to new users interested in onboarding and attracting a new, important target – brands looking to adopt new “customer journey” technologies and solutions. Turning art and entertainment series like the MetaTrekkers x Venice Music Concerts or the BeatTrekkers DJ Battles into Decentraland resident events, we are ensuring a constant flow of metaverse newcomers originating from the artists’ fanbase. As a fresh experience for a new user, we want to offer a full range of engaging performances and means for them to showcase their art, all while being rewarded for their activity with metaverse-specific benefits provided by a large network of partner locations and projects spread all over Decentraland. The funds from the DAO grant will serve to build the platform as a self-sustainable project that represents a portal for artists and fans across the planet, and from other metaverses, to access Decentraland and make it the go-to virtual world for entertainment and arts. BeatTrekkers Currently the biggest DJ battle series of events in the metaverse, BeatTrekkers is MetaTrekkers’ biggest initiative to date as it engages twelve competing artists, guest artists, the Decentraland and MetaTrekkers community, plus new audiences – the participating artists’ metaverse-newbie fans and general public interested in the benefits associated with NFT music and being part of a developing metaverse community.  
Voting Rationale
"@Yannakis If you keep trying these political and manipulative games. I will submit a proposal to remove you from the wearable committee."
0.025
Hi Community, Our team, the Revocation Committee received a request from the Grant Support Squad to discuss this case and make a decision in regards to the following proposal **A Multi-Platform Entertainment Series Designed to Boost DCL Brand Awareness** https://governance.decentraland.org/proposal/?id=9b270cc0-d042-11ed-9cb9-2563bc989482 As a result of discussion and the final vote, we suggest that this grant should be REVOKED. @HPrivakos @Tobik @rizk Voting Members: @bay @dax @MetaDoge @maryana was asked to be substituted in this vote due to personal conflict with the grantee. Revocation Committee snapshot vote result: https://snapshot.org/#/revocationscommittee.eth/proposal/0x775e392429d4eb3f595a5387b9868b02355313a821cd9ec042c6bee48d2de54f Reasoning for revocation: The points made by the GSS are as follows: 1. The project made 3 concerts, 36 BassTrekkers and 22 Pre Show, 23 Post Show, and 55 Main Show. Also, it housed 24 guest hosts and 17 streamers. Overall 180 activities were produced. 2. The total number of active users for BeatTrekkers so far is 866. 3. 1 active user cost: $96.95 ($83,470.49 / 866) 4. [The grantee] has failed to be clear on their proposal about the metrics for their category. (proposed target audience = 272,000. KPI is not aligned with the In World Content Category Specific Assessments, which should have referred to in-world users). The first three points are simply factual - however, we don’t believe that a high active user cost is necessarily cause for revocation, although it can be a red flag. We have therefore instead agreed to focus on point #4, which seems to be the real crux of this issue both for the community, the GSS and the grantee. The main argument of the grantee is that “target audience size” as referred to in the original proposal is not defined explicitly and that their team is therefore at liberty to define it as they wish. After referring to all the source materials and speaking with the grantee, we believe that it is clear from the way the grant proposal form is laid out, as well as from the expectations of the community and the goals of a DAO backed grant program, that the target audience size is clearly referring to in-world users.  Furthermore, the grantee has pointed to the fact that they have a high level of social media reach. However, this reach is mainly achieved through paid campaigns. Conversion to engaged followers or in-world users appears to be low For example, the main twitter account for the grantee has only 350 followers.  Further recommendations: We recommend that the grantee (@MetaTrekkers) files a new proposal for the second half of the proposed grant, keeping in mind to set reachable and appropriate goals and to focus on bringing users into the DCL ecosystem. We further recommend that the governance team (@ginoct) make explicit that “target audience size” refers to in-world users for grants in the “in-world content” category. Thank you! Revocation Committee
It is concerning to hear about the undue pressure from certain individuals within the community that GSS has been facing. It's important to acknowledge the challenging dynamics and the potential influence of such pressures on decision-making. Given the context, it appears that the sudden change in GSS's assessment after six months may be a result of external pressures and concerns. It is essential for the Revocation Committee to carefully evaluate both GSS's report and our defense below to determine the validity and merit of the claims. This is a critical step in ensuring fairness and justice in the decision-making process. The Revocation Committee (@dax @bay @MetaDoge) should prioritize upholding the integrity of the grant process and making decisions based on valid, transparent, and community-focused criteria, rather than succumbing to external influences. It is crucial to consider the facts and evidence provided by all parties involved to make a well-informed decision that aligns with the best interests of the community and the project in question. So let’s refine and discuss it one by one. **A. Metrics** **A.1** First is the metrics that the GSS reported about the metrics. Upon onboarding a grantee, the Grant Support Squad (GSS) typically suggests utilizing Atlas or DCL metrics to facilitate metric tracking and ensure accountability to the community. When we initially onboarded six months ago, we received an email from GSS (please see screenshot below), and at the bottom of the email, you can observe GSS recommending DCL metrics. We subsequently engaged in several conversations with GSS on various occasions to clarify the specific metrics associated with DCL and how we could utilize them. We reached a mutual agreement with GSS, confirming our intention to employ DCL Metrics for monitoring our progress. If necessary, we can furnish evidence of the receipt of these communications.  In the report of GSS, it states that the total number of people that attended our event is only **866.46** with the following attendees by month, which confused us, because this is not the number that appears in the DCL metrics.  Regrettably, when we inquired with GSS regarding the source or methodology behind these numbers and data points, we did not receive a response. Because in the DCL metrics, it states a totally different number from the report of the GSS, please see table below:  The figures are from DCL metrics, for which we possess concrete data substantiating our claims. We fully understand the importance of transparency, and in the interest of transparency, we encourage community verification of the information we provide. It is unfortunate that we have encountered a similar issue with GSS in the past, and assurances were made that such situations would not recur. It appears, however, that we find ourselves in a repetitive cycle. Our concern arises from the question of why grantees are advised to use DCL metrics while the data the GSS uses remains unverified and untraceable by anyone else. We advocate for a unified system, as initially agreed upon, to ensure consistency and reliability. This inquiry leads us to question whether DCL Metrics is not deemed credible by the committee. For the past six months, we have consistently submitted our reports in alignment with the previously agreed-upon metrics system. Therefore, the recent suggestion to adopt an alternative metrics system raises concerns and requires clarification.  **A.2** Upon closer examination of the findings provided by GSS, it becomes evident that there is a chart included that appears to lack coherence or logical consistency. (Please see screenshot below) *Exhibit A:* Regarding Wonderzone Row #77, GSS data indicates a figure of 24. However, when we compare this to our DCL metrics chart at the bottom, the numbers do not align.  In contrast, when we reference the DCL metrics, which is a project funded by the Dao, we observe that there are 71 individuals involved with Wonderzone Row #77. Furthermore, when we engaged in a discussion with Wonderzone, they acknowledged that the arena typically has a sparse attendance, and the recorded number of 71 visitors is notably higher than what they have experienced recently. (Please see screenshot below)  *Exhibit B:* Second for Row #68 it says -4, Row #74 it says -7 and Row #85 it says -2.  It raises a valid concern as to how it could be conceivable for any venue to have a negative value in attendance, because in our reference to DCL Metrics: Decentral Games was at 30 attendees  Meta GamiMall had 143 attendees and BitCinema had 9.  Here’s our detailed report and screenshots from DCL metrics: https://docs.google.com/spreadsheets/d/1GlXRUqPtHbuwDxvAbrB4O7Nb_DezDQ0_oU6Aq5GL624/edit?usp=sharing **A.3** There are many typo mistakes for Unique User - in World data here but GSS has calculated this into our results. https://docs.google.com/spreadsheets/d/1HnRGBBpgj5UdWz1fB7gjO_C1srIJrl5b3zpFliESmKg/edit#gid=689842954 I would like to emphasize that we are unfamiliar with this form, and it is unclear who created it. This is the first time we have encountered this document, and its logic is not readily comprehensible to us. **B. Metrics vs Cost**  I would like to reiterate the point made earlier, especially for the benefit of GSS, as illustrated in the image above. For Series 1, **Bass Trekkers only hosts 12 events, consisting of 12 pre-events, 12 main events, and 12 post-events, totaling 36 events per series**. We find it challenging to discern the purpose and relevance of the statistics presented in the charts below from GSS. It appears there may be some confusion regarding our project on the part of GSS. Secondly, in the screenshot and link provided below, you will find the information that we have conveyed to GSS on multiple occasions. It's important to note that the content in this link aligns with the messaging we have consistently shared with GSS, as well as the preferences expressed by the community through their votes.  https://drive.google.com/drive/folders/1_vcY2CrtjQP4MSZparUDudgMI8YEk8QE?usp=share_link We have been in ongoing discussions for nearly six months, and it's only now that the issue of clarity regarding our proposal is being raised. We have diligently submitted DCL Metrics to GSS on a weekly basis following each event. Therefore, the metrics data that GSS are submitting to the revocation committee is what we have already shared with GSS. If there have been any uncertainties in our communications over the past six months, it would have been helpful for them to be addressed earlier. Additionally, there's an interesting point to note. The Dao compensates us for hosting our Twitter spaces. However, when evaluating the data, it seems that Twitter space data is omitted, and the cost is factored in without considering the return on investment. This may give the appearance of being misleading. We have developed a chart based on our Twitter spaces, using the same formula. (Please see screenshot below)  **(Some screenshots from GSS’ Report that we would like to answer)** **Screenshot 1&2:**  Indeed, as we have substantiated our position with accurate and reliable data, it raises an important question. Should we consider revoking grants simply on the basis of subjective judgments about their expense, particularly when the community has already expressed their support for these initiatives through their votes? This situation underscores the significance of upholding the decisions made collectively by the community and relying on verifiable data and metrics when evaluating grant recipients. **Screenshot 3:**  The information provided in the document below clearly indicates that the Execution team is associated with a payment of $15,994.15. However, the reference to the MetaTrekkers team with a payment of $59,802.10 seems inaccurate and misleading. We would like to emphasize that only $15,994.15 was allocated and spent for the MetaTrekkers Execution Team, while the rest was paid to third parties who are also part in bringing success to this project. For example: @HPrivakos, we are paying him for the streaming services but he is not part of the MetaTrekkers execution team.  **Screenshot 4:**  Here is a link to target audience definition and the different types. We specially explained to you about the followers and gave you a document with the metrics. We also included a link to help you better understand this concept further. Also we have attached a picture for you as well. https://www.wordstream.com/blog/ws/2022/05/11/target-audience  **Screenshot 5:**  Above we already explained why this is inaccurate and we again here have included the actual charge from a credible source with the metrics and pics.This information above is false and not accurate. In this link, you will find where we derived the 272,000 Target Audience, which is actually from the followers of our partners - DJs, Venues, Guest Artists, etc.: https://docs.google.com/spreadsheets/d/1Buou_ch_4_IK9yHhFAA1eGm4iA2-j4E9kpwfKZWasQE/edit?usp=sharing With that said, we would also like to share with you the social media analytics of BeatTrekkers:  **Screenshot 6:**  We are glad you wrote this because we are way above this. **C. Revocation due to cost** Lastly, should we consider setting a precedent for grant revocation based on the perception of high costs, while disregarding the decisions made by the community? If the community has voted in favor of a project and the grantee is delivering on their promises, should we employ "excessive cost" as a justification for revocation? This criterion is highly subjective, and in the following discussion, we will demonstrate this subjectivity. Furthermore, we should also address the metrics presented by the Grant Support Squad to the Revocation Committee.  GSS mentioned that the **cost per user is $96.95**, when it’s **ONLY** **$39.96 (if it includes Twitter Space attendees)** and **$46.10 (if it's only DCL Unique Users)**. As mentioned earlier, the GSS was unable to present accurate data with regards to the metrics, hence the computation of cost per user was incorrect. Below is our computation based on the data we have gathered from DCL Metrics.   In conclusion, we hope that the Revocation Committee will look at the accuracy of the data, and the project's commitment to deliver its promise. Again, we would like to reiterate that from the very beginning, GSS agreed to use the DCL metrics to measure the analytics of our project. Secondly, the report that the GSS has inaccurate and incorrect data. Lastly, “excessive cost” is not a justification for revocation.
Very good analysis! Also big thanks to community members who raised the concerns through formal requests! I had already lost hope that this grant by the slimy MetaTrekkers would ever get revoked.
 MT team even forgot to renew their ENS... for like 3 months. I would like to see this revoked. I'm bored from "web3 builders" and their sh*ts.
thank you for the in depth report. The most striking piece of info to me was "Another relevant piece of information is that we noticed that the payments allocated towards the production of the events (artists, venues, hosts, streamers) is $23,668.39, and the DAO is funding the MetaTrekkers team with a payment of $59,802.10." how can team payment be 3x the cost of putting on events?
Dear Community Members, The [Grant Support Squad](https://governance.decentraland.org/proposal/?id=7a236540-d305-11ec-b521-2f98ffa6ccb0) was created to support the grantees in achieving their goals and take care of the DAO treasury. Three formal requests were presented about this project. One was dismissed [(card 13)](https://www.notion.so/dcl-dao/13-837bbbfc070842d99466fc2d93e359d6?pvs=4), and two moved forward (cards [21](https://www.notion.so/dcl-dao/Formal-Request-Public-process-test-ec8c15bca1e64ae2a8f28077b0eafd24?p=e6a8fc79f66041ad905e5ba2dc358fb6&pm=s), [27](https://www.notion.so/dcl-dao/Formal-Request-Public-process-test-ec8c15bca1e64ae2a8f28077b0eafd24?p=04e6038b059246398f4c72eded6092c1&pm=s)) and after thoroughly reviewing this project, the Squad wants to showcase valuable information and our observations. * The concerns were: * Allocation of Funds. * Metrics and Target Audience. * Engagement metrics. * Some recap of the project: [Grant Details:](https://governance.decentraland.org/proposal/?id=9b270cc0-d042-11ed-9cb9-2563bc989482) * Grant Size: $186,500 USD in DAI * Project Duration: 10 months Objective: MetaTrekkers (MT) requested a Grant from the Decentraland DAO to develop and expand their initiatives in the metaverse. Their proposal aims to create an artist-supporting and arts-expression platform within Decentraland to foster a thriving virtual community. The objective is to bring artists and metaverse users together. They focus on developing and promoting entertainment events, sessions, and talks that engage users and reward their participation. Plan: How do they plan to do it? * The grant will cover event development, marketing, and advertising to enhance the Decentraland user experience. * The project seeks to expand Decentraland's brand awareness as a user engagement-focused metaverse. * MetaTrekkers plans to turn art and entertainment series into Decentraland resident events, attracting newcomers from artists' fanbases. * How? Through BeatTrekkers. A DJ battle series in the metaverse, engaging competing artists and their fans, venues as well as the broader Decentraland and MetaTrekkers community. * The series aims to attract new audiences interested in NFT music and participation in the developing metaverse community. They showed a roadmap to achieve the main objective (developing and promoting entertainment events, sessions, and talks that engage users and reward their participation). * After gathering information from the community, the grantee, DCL Metrics, and Metrics from the Foundation, these are the results from the data taken from May 1 to August 31: [Data sent by the Grantee](https://docs.google.com/document/d/1ODPsnND8cUGJqf8XecGBvZ8uVNWUoMh1QyhCSGKcMyg/edit) [Data gathered by GSS 1](https://docs.google.com/spreadsheets/d/1HnRGBBpgj5UdWz1fB7gjO_C1srIJrl5b3zpFliESmKg/edit#gid=880674026) [Data analysis 2 (Venue - unique user - cost)](https://docs.google.com/spreadsheets/d/14hn2gLdfSUUaF8u7LX4eBmKr8eC3uB2m2VRCmYvLF0U/edit#gid=721002747) Graphic 1   Graphic 2.  The colors are to identify the payments made, detailed on graphic 1 --- * Let’s dive deeper into the results and budget allocation: Results from the data taken from May 1 to August 31 (period analyzed) * The project made 3 concerts, 36 BassTrekkers and 22 Pre Show, 23 Post Show, and 55 Main Show. Also, it housed 24 guest hosts and 17 streamers. Overall 180 activities were produced. * 180 activities in terms of payments (venue, artists, host) cost: $23,668.39 * 43 DJs performed. * 22 guest artists were hosted. * 17 streamers were paid. * 38 venues participated in the project. * 804 Twitter accounts joined Twitter Space * During that period of time, 866.46 total active users (a user that visited the world and moved at least to one scene) were attracted. * Note: please see the [spreadsheet called DATABASE](https://docs.google.com/spreadsheets/d/1HnRGBBpgj5UdWz1fB7gjO_C1srIJrl5b3zpFliESmKg/edit#gid=689842954) for more details. At venues such as “Decentral Games” due to the large total active users that the venue has, we calculated the difference between total Active users on a BeatTrekkers event day and subtracted the total average of Active users of that location during the month analyzed. * The cost to produce these 180 activities was $83,470.49, which is compounded by: |Execution Team|$ 15,994.15| | --- | --- | |Marketing Ads|$ 11,800.00| |Venue and Event Support Team|$ 11,750.00| |Graphic Designer & Video Editors|$ 11,977.14| |Community Management|$ 6,400.00| |Artists|$ 6,800.00| |Competition Prizes|$ 2,550.00| |Publications (Forbes & Bloomberg)|$ 2,000.00| |Host - Twitter Space + Host Fee - Main Battle|$4,268.39| |Miscellaneous|$ 1,460.81| |Hardware Server|$ 2,620.00| |Streamer|$ 850.00| |SDK Development|$ 5,000.00| |TOTAL|$ 83,470.49| The item Marketing ads ($11,800.00) is compounded by; |Advertising|$ 1,800.00| | --- | --- | |Email Marketing|$ 900.00| |SEO|$ 2,200.00| |Social Media Ads|$ 3,200.00| |Social Media Management|$ 1,900.00| |Content|$ 1,800.00| We asked to the grantee if he can detail about what have they done by month in terms of Social media ads and the [answer was:](https://docs.google.com/document/d/1f1muNYKNOxIuGOxykjCUKWID3BCJ43ye9zfcYySMIpw/edit) “We delivered these ads with the goal of brand awareness. Ad types - Native, Banner, Interstitial Age range: 25-34 39.2% 35-44 30.4% Audiences include people likely to be interested in DCL and potential events. We also targeted people who work in Blockchain technology or are affiliated with new trends. - Blockchain Strategist, Chief Blockchain Officer, Blockchain Developer, Blockchain Consultant, Cryptocurrency Trader, Real Estate Business Owners, Information Technology Manager, Information Technology. Other audiences include people looking to learn more about the metaverse. Each month's budget spent: $275 Linkedin $275 Instagram $250 Twitter” The Grantee, in their proposal, mentioned that as a return of impact, the target audience for this grant was 272,000. Later we asked about how they would get to that number, and the Grantee responded: “Target Audience of 272,000 were derived from the consolidated number of followers of the participating DJs, Artists and Venues, assuming that we will be able to reach them through our cross posting materials.” Later, we asked the grantee if they could show the metrics mentioned on social media, and the answer was: MetaTrekkers Twitter Activity MAY JUNE JUL AUG Impressions 1600 (50 per day) 4330 2100 1600 Engagement 5,7% x x 5,7% BeatTrekkers Twitter Activity MAY JUNE JUL AUG Impressions 72400 42300 31500 Engagement 9.3% 8,5% Tweets The information that the grantee gives regarding BeaTtrekkers said: (Quote)“Since Beattrekkers started: Mentions: 84 (+100%) Social Media Reach: 236K (+100%) Interactions: 457 (+100%)  So, It’s not clear the timeframe analyzed (if this is since this last grant started or since Beattrekkers exists.) —--------- * Grant Support Squad observations: We need a benchmark to compare the user number of BeaTTrekkers. So, we analyzed information from the Foundation, DCL Metrics and Governance Page (transparency section), and we prepared the following database. [Venues - Info ](https://docs.google.com/spreadsheets/d/14hn2gLdfSUUaF8u7LX4eBmKr8eC3uB2m2VRCmYvLF0U/edit#gid=721002747) Glossary: Place: it is a scene composed of one or more than one location. Active user: a user that visited the world and moved at least once on the scene Unique User: indicates that an entity (e.g. user) has only been counted once, regardless of how many occurrences it features in the dataset. For example, Count of ‘Unique attendees’ in a festival means every attendee has been counted only once, regardless of how many different days the user was present at the festival. In contrast, the keywords ‘daily unique attendees’ means every attendee is counted once for every day the user has been active. Note this is the standard way of counting users, so common metrics such as DAU, WAU and MAU (Daily, Weekly and Monthly Active Users) are computed in this precise way too, despite not featuring the keyword ‘Unique’ or ‘Distinct’. For example, a ‘Monthly Active User’ for the month of April will count as one regardless of whether the user was active in one, ten or twenty days of April. --- Regarding the concerns raised: * Budget Allocation The principal concern raised ([21](https://www.notion.so/dcl-dao/Formal-Request-Public-process-test-ec8c15bca1e64ae2a8f28077b0eafd24?p=e6a8fc79f66041ad905e5ba2dc358fb6&pm=s), [27](https://www.notion.so/dcl-dao/Formal-Request-Public-process-test-ec8c15bca1e64ae2a8f28077b0eafd24?p=04e6038b059246398f4c72eded6092c1&pm=s)) by the community was understanding how the project was using the funds and where they were being allocated. After requesting this information to the grantee, we received a detailed allocation of funds (above as Budget Allocation shown by BeatTrekkers). What we know now, is that the cost per user gained is $96.95, which, compared with other active grants that also have done events in-world (community-engaging events) during May, June, July, and August, is higher than the median. For reference, we attach the following chart, in which the Grant Support Squad has calculated the cost per unique user on the grantees analyzed.  Another relevant piece of information is that we noticed that the payments allocated towards the production of the events (artists, venues, hosts, streamers) is $23,668.39, and the DAO is funding the MetaTrekkers team with a payment of $59,802.10. |Execution Team|$ 15,994.15| | --- | --- | |Marketing Ads|$ 11,800.00| |Graphic Designer & Video Editors|$ 11,977.14| |Community Management|$ 6,400.00| |Competition Prizes|$ 2,550.00| |Publications (Forbes & Bloomberg)|$ 2,000.00| |Miscellaneous|$ 1,460.81| |Hardware Server|$ 2,620.00| |SDK Development|$ 5,000.00| |TOTAL|$ 59,802.10| |Role|Total Amount allocated| | --- | --- | ||0| |DJ|$4,600.00| |Guest Artists|$2,200.00| |Host|$4,268.39| |Streamer|$850.00| |Venue|$11,750.00| |Grand Total|$23,668.39| * Engagement Metrics Based also on concerns raised, we have analyzed the Unique Users among active grants who make events which generate community engagement (Dcl Brasil, Dollhouse, Serena Ellis -In World-, Stoney Eye, SugarClub,) to understand the performance of the grantee in terms of engagement metrics. We have found that the average Unique Users between active grants that have also done events in-world is of 937,24 between May and August, which reveals that this grantee is low-performing, compared to its peers. * Target Audience When in-world grantees apply to the grants program, the person submitting the proposal is asked in a form about the performance metrics of their grant. Under the In-world content category, in the section 5 named Category Specific Assessments, there are 3 questions: 1) How many pieces of content are you planning to produce, 2) how many users do you expect to engage with this content, and 3) How are you going to measure the engagement (newly populated land, active users, returning users, and time on scene). 1) We know that the pieces of content are the events, which are being reported monthly and are being accomplished. 2) The grantee hasn’t specified how many users they expect to engage with the content. They answered this field in the form of their proposal that their target audience is 272,000. When we asked them what this 272,000 is counted for, the grantee responded that *“Target Audience of 272,000 were derived from the consolidated number of followers of the participating DJs, Artists and Venues, assuming that we will be able to reach them through our cross posting materials.”* Later we asked more detailed about this and the Grantee answered: (Quote) *“We derived our Target Audience from the number of followers of all our partners for BeatTrekkers 2. Here’s the list of people who are part of BeatTrekkers 2 and their consolidated followers in each sheet: https://docs.google.com/spreadsheets/d/1Buou_ch_4_IK9yHhFAA1eGm4iA2-j4E9kpwfKZWasQE/edit?usp=sharing”* This metric, even illustrating the target audience, is not fulfilling the metric of the category. The grantee is not responding to the number of users of Decentraland but instead of it, the grantee explains the number of followers “of the participating DJs, Artists and Venues, assuming that we will be able to reach them through our cross-posting materials.”. KPIs should have been referred to in-world users. 3) The grantee explained that: *“The metric of engagement will be measured through the visitors of the land during BeatTrekkers Series 2 and 3 battle. This includes the artists themselves and the community supporting them. Since we are expecting various artists all over the world from different communities, we are also expecting higher traffic”.* We have gathered this information, and the Unique Users they have brought between May 1 through August 31 is 866,46. Conclusion: * The project made 3 concerts, 36 BassTrekkers and 22 Pre Show, 23 Post Show, and 55 Main Show. Also, it housed 24 guest hosts and 17 streamers. Overall 180 activities were produced. * The total number of active users for BeatTrekkers so far is 866,46. * 1 active user cost: $96.95 ($83,470.49 / 866,46) * has failed to be clear on their proposal about the metrics for their category. (proposed target audience = 272,000. KPI is not aligned with the In World Content Category Specific Assessments, which should have been referred to in-world users). Based on the concerns that the community raised, we have analyzed this grant and validated that the concerns were legitimate. So far, the Grant Support Squad hasn´t elevated to the Revocations Committee cases because a grant project is expensive. This doesn't mean that we are in a position to disregard community concerns if the Revocations Committee decides that the reasons exposed are valid to be revoked. Even though the grantee has failed to be clear on their proposal about the metrics for their category, we have been able to gather the category data through DCL Metrics, and Decentraland Foundation, and the Grantee is performing lower stats than its peers, but they are accomplishing their grant in terms of production (events). In conclusion, we elevate this case (@MetaTrekkers) to the Revocations Committee (@dax @bay @MetaDoge @maryana ), recommending to the DAO Committee (@HPrivakos @Tobik @rizk ) to pause the vesting contract until they define if all the evidence presented in this case is enough reason to revoke the vesting contract of this project. Grant Support Squad.
A Multi-Platform Entertainment Series Designed to Boost DCL Brand Awareness This proposal has been ENACTED by a DAO Committee Member (0xbef99f5f55cf7cdb3a70998c57061b7e1386a9b0) Vesting Contract Address: 0x1B3fBdd969D2A04Aad89cdd100E8432129e5521f
Good question, I'm also wondering the same :)))
A Multi-Platform Entertainment Series Designed to Boost DCL Brand Awareness This proposal is now in status: PASSED. Voting Results: * Yes 74% 14,479,961 VP (205 votes) * No 24% 4,949,437 VP (79 votes) * Abstain 2% 540,232 VP (18 votes)
If there weren't a backroom deal where they all agreed on exactly which cash grabs they were going to submit and support, I'd be very shocked. It's the brazen nature of the corruption that I find most fascinating. It's almost as if they don't care if the platform collapses under the weight of their greed.
so another 200k that will bring in the mass`s !!... the other time didnt count, now this time is FO REAL! party our heads off until DCL is great again! ..... I actually find DCL so poor of parties that we need more! theres so many ppl in each party that its impossible to walk around! LFG!
more 186.500$ !??!?! no way
the oligarchs have spoken
[quote="jcb, post:79, topic:18802"] It’s crucial to come together as a community and create an innovative ecosystem that can compete with the best of them. [/quote] How does this grant help achieve that?
Hello everyone, JCB here. I've been working behind the scenes for the past two years to support the growth of Decentraland, Metatrekkers and other community members. Competition in the rapidly advancing Metaverse industry is fierce, and our platform needs to be united and strong to compete with the likes of Meta and others with unlimited resources. However, we are currently a house divided against itself, weakening us all. We can't afford to continue self-destructing when competitors are building stronger platforms. It's crucial to come together as a community and create an innovative ecosystem that can compete with the best of them. Many of these individuals causing issues are fully grown adults who wouldn't behave this way IRL. It's embarrassing and unproductive to entertain and/or bring this kind of behavior into the Decentraland community. That's why I'm here to express my support for Chris and the Beattrekkers project. They are an essential part of the Decentraland community, and their success is our success. Let's put aside our differences and focus on the bigger picture. Together, we can build something that can change the world. Thank you, and let's keep working towards a brighter future for Decentraland. ❤️
[quote="HPrivakos, post:61, topic:18802"] He didn’t promised, he “tried” to shoot. [/quote] Thank you Hp for providing clarity and clear communication to the community. Hp you have been here for a while and pretty much know everything that is going on. Lol Thanks for pointing that out! Hope one day to get a Yes vote on one of our proposals. Lol
[quote="Existential14, post:60, topic:18802"] I cast my vote in favor of the proposal, not merely because I have personally benefited from hosting events such as Wearable Wednesday and Fan Art Friday, or because Metatrekkers has successfully transitioned to Twitter Spaces to showcase diverse artists. My reasons for supporting this initiative are manifold and rooted in a balanced perspective: [/quote] Thank you Alan so much for your amazing words. I remember when MetaTrekkers first onboarded you to this space. Now everyone all around DCL and multiple Metaverses know who you are. You have been leading DCL through your own events and ours. We take so much pride in your accomplishments! You deserve a bit of what you have created and developed. We hope we can onboard more individuals like you. You are a model DCL citizen. [quote="Existential14, post:60, topic:18802"] * Resilience: Metatrekkers has demonstrated unwavering commitment, persisting even in the face of adversity. * Financial Responsibility: All involved parties, including performers, venues, and organizers, have been fairly compensated. * Adaptability: Despite the initial grant for Beattrekkers 2 being revoked, Metatrekkers responded proactively by proposing and seeking support for a new grant. As was directed by the GSS. * Collective Effort: Metatrekkers is not a one-person endeavor; it is a community of individuals who share a common vision and work together to achieve it. * Expansion Opportunities: The event is anticipated to attract new performers and their respective fan bases, increasing Decentraland’s visibility. * Inclusive Opportunities: Various venues will have the chance to host events on their land, fostering greater engagement. * Positive Testimonials: Numerous DJs who participated in the event have provided favorable feedback, reinforcing the project’s credibility. [/quote] Thank you for the kind and truthful words. We will continue to try to find the balance between building and having fun at community events. If it was up to us, we would love to be building and enjoying events at the same time. Its the best of both worlds. We will continue to try our best to find that balance. Thanks again for always being honest, respectful and truthful with us all the time.
[quote="VjDeliria, post:55, topic:18802, full:true"] This is an easy YES! MetaTrekkers delivered a professional first round of DJ battle sessions under BeatTrekkers 1, and I can’t wait for BT2! I was involved in BT1 as a special performer and saw firsthand the energy and hard work the MT team put in to ensure all guests had a great experience in Decentraland. Because of BT, I was able to connect with other creatives in the space and got to know lots of DCL venues that I didn’t know before. [/quote] Hi @VjDeliria , Thank you for taking part in BeatTrekkers. You performed in BeatTrekkers, the crowd was entertained, you gave all of us a great experience. I am so happy that you were able to connect with other creatives in the space and meet new venue partners that you didn’t know before. You came to our Beatrekkers twitter spaces every Sunday which was streamed in DCL! We really appreciate the support at Metatrekkers. You aren’t just a performer but active DCL community performer and Team leader, these words means so much to us. [quote="VjDeliria, post:55, topic:18802"] Next week, I will be speaking at NFTNYC and have included the BeatTrekkers event series as one of the audio-visual metaverse projects to reference. It will be an honor to share with the international community the creativity and hard work that MetaTrekkers are doing in the Decentraland space. [/quote] Wow! OMG! Thank you so much!!! BeatTrekkers is nothing without DCL! Let everyone at NFT NYC know this!!! DCL and the community has supported us all the way! [quote="VjDeliria, post:55, topic:18802"] In the past, this project was attacked with baseless claims stemming from jealousy and negativity. The MT team has done an excellent job with their project, and I hope the larger community understands that this is the first DJ Battle Project in the metaverse, with style, good intentions, and hard work. It’s a very cool idea to bring together DJs, venues, and music lovers into a DJ competition series, and the MT team has executed their roadmap in a professional and successful manner. I look forward to seeing the continued growth and success of BeatTrekkers and MetaTrekkers in Decentraland! [/quote] We aren’t worried about the naysayers, out only concern are the people who believe in DCL and the Metaverse long time and want to grow in this space long term. We are here just like everyone else to build and create value!!!
Hi @mashayong thank you fr the support! We enjoyed our colaboration during the BeatTrekkers and we look forward for more events in the future!
Thank you @CentralVerse we are happy to hear that you enjoyed our previous events. Hoping to see you again real soon in the future. Thank you for the support! :blush:
This is Junel, the Community Manager of MateTrekkers. Thank you @Luvlee17 for your support with the whole team. We really appreciate it and looking forward to see you in the future events and Twitter Spaces <3
[quote="MetaRyuk, post:51, topic:18802"] Hi MT, I recall a similar proposal was created and rejected by the GSS. Following the discussion of that GSS, I note that you have answered majority of the questions posed by the GSS which leads to the GSS encouraging you to resubmit the proposal. I have attended some of your events in Metatrekkers’ scene in Dragon City and i personally enjoyed them. I have also attended some of your Twitter spaces to discuss on Decentraland and promoting digital artists and events using Decentraland as your platform. So, from an outsider point of view, you are doing a number of fruitful stuffs leveraging on Decentraland. [/quote] Hi @MetaRyuk , Thank you for the acknowledgment of our past events. Furthermore, also fact checking to see that we answered all of GSS questions. Yes, we have answered all of GSS questions and have been 100% transparent with them. DCL is our home too and we want the best for it. Thank you again for attending our past events. Yes, we have worked with Dragon City on several occasions. BeatTrekkers and New Years Celebration for 2 different Time Zones. New Years party was sure a challenging project because of the time difference, however we and the community loved every moment of it. [quote="MetaRyuk, post:51, topic:18802"] My question is in terms of self-sustainability. As this is a relatively high amount that you are asking. Do you have any intend to self-sustain the project after this grant and if you do, could you share a high level plan on it? [/quote]  https://www.eventbrite.com/e/web3-metaverse-crypto-miami-dinner-party-art-basel-week-tickets-433822624147 **MetaTrekkers Presents: Web3 & Metaverse Miami Dinner Party (Art Basel Week) - Nov 29, 2023** https://events.decentraland.org/event/?id=466497b3-15db-4d61-846d-60b9957326e4 **MetaTrekkers Presents: Web3 & Metaverse Miami Dinner Party (Art Basel Week) - Nov 30, 2023** https://events.decentraland.org/event/?id=8f6d9b37-0f7f-4da3-b0e3-e599e0d0dce2 **MetaTrekkers Presents: Web3 & Metaverse Miami Dinner Party (Art Basel Week) - Highlights** https://twitter.com/metatrekkers/status/1602439771602956288?s=46&t=n4zUrJ5HHuGVp6uQapRuGg **Web3, Metaverse & Crypto Miami Dinner Party (Art Basel Week) - Decentraland** https://events.decentraland.org/event/?id=8f6d9b37-0f7f-4da3-b0e3-e599e0d0dce2 **Web3, Metaverse & Crypto Miami Dinner Party (Art Basel Week) - Highlights** https://twitter.com/metatrekkers/status/1603811438979518464?s=46&t=n4zUrJ5HHuGVp6uQapRuGg [quote="MetaRyuk, post:51, topic:18802"] In terms of ROI back to Decentraland, how do you see this proposal, if granted and enacted, provide value to the community and the platform as a whole? [/quote] In regards to RoI for DCL these are the 9 goals we plan to carry out below: 1. Create the first metaverse tag-team DJ battle for BeatTrekkers Series 2. BeatTrekkers Series 3 will follow a different format which will be released on a later date. 2. Stream Beattrekkers Series 2 and Series 3 into other metaverse platforms, such as Spatial, to bring in new users for DCL adoption. Voting, however, will still be held in DCL. 3. Compensate at least 162 individuals including artists, venues, and hosts. *Please reference the Accountability and Metric Chart for BeatTrekkers for full details.* 4. MetaTrekkers will host a minimum of 130 events. *Please reference the Accountability and Metric Chart for BeatTrekkers for full details.* 5. Allow members to replay BeatTrekkers competitions within their parcels to provide content for parcel users and owners to assist with user acquisition and retention across the DCL platform. 6. Onboard 25% - 50% new DCL users as competing artists for BeatTrekkers Series 2 and Series 3. 7. Collaborate with 50+ new venues to allow multiple DCL parcel users/owners to benefit from this opportunity to gain visibility and exposure as well as a financial return on their investment in DCL. 8. Introduce brands to DCL, build communities, and create networks to afford new artists/DJs entering the space the opportunity for future collaborations. 9. Continue to stream BeatTrekkers on Twitch and expand streaming to include Twitter and Instagram. [quote="MetaRyuk, post:51, topic:18802"] Historically, MT has asked for big amounts in grants and they have been executed. As i did not attend to any of MT events back then, could you briefly share what were the challenges faced that made u unable to be able to self-sustain? [/quote] Actually before our previous grant got paused, things were going quite well, we were starting to pick up momentum, gain traction, we hosted several events in IRL, then the paused slowed us down dramatically. We are hoping that if this grant gets approved, this would navigate us back to where we once was, and to hopefully reach sustainability.
Are all payments for "Venue and Support Team" paid directly to the venues, or is the support team someone from the MT team? Is this total $24,000 instead of $26,000 to account, in advance, for the events being held at MT and not receiving funds? If there are more than 6 events at MT venue, what is the plan for the use of the additional funds? This is roughly $55,000 being spent to promote the MT platform and the example flyer you posted does not include the Decentraland logo. If this does pass I would hope to see the fact of it being hosted in Decentraland be more prominent on marketing images. Is this a legal issue with not being allowed to display the logo without permission? I would have preferred to have 1 series in a proposal at a time to better assess the impact at the end of the first series before renewal. There are a lot of metrics to track here and it has been difficult in the past to get clear and concise information from the MT team during the last grant, outside of the disclosures to the support squad, which are not public. Would the team be able to provide attendance metrics for all twitter spaces, pre post and main events?
Thank you @CheddarQueso I did not take anything you said as such. I appreciate your questions and input on all your posts and can tell you have DCL's best interest at heart.
Thank you @Luvlee17 ! You dedicate your time, energy and resources to helping us build in DCL and you haven’t asked for one dime! Every Tuesday we stream our twitter spaces in DCL and talk about the most recent topics in the metaverse. You attended all our events from DJs, to artist to education conferences! You built our **MT Gallery** space in spatial, which trends #1 for most popular and most attraction! Spatial uses our build in their promotional content! I hope we can continue to contribute as we have been doing in DCL and build on BeatTrekkers like we do with our other activities! Thank you for the support, trust and belief in the vision! Everything you do, doesn’t go unnoticed!❤️🙏🏿 I know you never asked for anything but I hope one day we can repay you some kind of way! Again, thank you so much for everything! This is straight from the heart!❤️🙏🏿  
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