Creating Collaborative Short-Form & Live Streamed Content for Community Members
Proposal Details
Grant size
Tier
Beneficiary
Description
For those who know me in Decentraland, I am Bleace, but my real name is Ryan Lannom, a multimedia specialist with a rich background in film, video editing, and social media content creation. With a Bachelor's Degree in Multimedia Film and Video from Florida Atlantic University and an extensive career, including five years as an Associate Producer/Video Editor for CBS Sports, my journey has been a continuous effort to improve and grow. The power of short-form and live-stream content on social media platforms like TikTok, YouTube, and Instagram is undeniable. Yet, a cursory search of #Decentraland on these platforms reveals a concerning trend: an overwhelming presence of negative content that overshadows the innovative and community-driven aspects of the Decentraland experience. This proposal aims to counteract this negative perception by dedicating 40-60 hours weekly to the creation of positive, engaging, and informative short-form content in collaboration with Decentraland community members. The core objective of this proposal is twofold: firstly, to significantly increase the volume of positive, brand-aligned content related to Decentraland across major social media platforms, thereby improving the public perception of the Decentraland community. Secondly, to empower community members by providing them with the tools and photo and video content to share their stories and experiences from their own account especially for those who may not have the means to do so, creating a more vibrant, engaged, and positive online community. Through extensive content creation within Decentraland, showcased across YouTube, Twitch, TikTok, and Instagram, I have gained invaluable insights into the platform's ecosystem and its audience's desires. My work for Dollhouse in 2023, resulting in nearly 100,000 views on TikTok and YouTube, underscores the potential impact of targeted, high-quality content. Yet, several pressing questions have emerged: Why is Decentraland not more widely recognized? Why are its engagement and event attendance not reflective of its technological advancements? Why doesn’t Decentraland have a Top-10 Music Performance in terms of number of active attendees? When people see my content on TikTok or YouTube why are they guessing it’s Sandbox, Roblox and not Decentraland and not even knowing Decentraland exists? Having the technology expand is great, but that means nothing if no one knows about it or a want to use it. Drawing from my extensive experience both within and outside Decentraland, I've noticed a significant gap in resources available to many community members. I've been fortunate to invest in state-of-the-art equipment, including a high-performance Alienware PC equipped with an RTX 3090 GPU, 128GB RAM, and a 12th Gen i9 CPU, alongside a 32GB RAM laptop, a Mac Pro desktop, and an iMac. All these are connected to a fiber internet connection in Brooklyn, NYC. This arsenal of technology allows me to present Decentraland in its finest form and explore innovative content-creation methods. With access to advanced software, I'm equipped to bring new perspectives and elevate the community's digital presence. Website: https://www.ryanlannomdesign.com/ Socials: https://linktr.ee/bleace
Voting Rationale
Proposal requests more than 5k funds
Creating Collaborative Short-Form & Live Streamed Content for Community Members This proposal is now in status: REJECTED. Voting Results: * Yes 15% 2,197,366 VP (59 votes) * No 84% 12,193,481 VP (24 votes) * Abstain 1% 31,932 VP (8 votes)
To clarify, this aims to create content for community members, not putting my logo or anything like that on it -(only logo on it will be Decentraland), it is for community members to use and post from their own account to help them grow as creatives and raise overall recognition for the platform. I will be opening my calendar to all who want my help video recording, video editing, streaming events.
Jarod this truly means a lot. And I know you always have Decentraland's best interest in mind. And @esteban I hope you also see the comment by @tangpoko as it speaks to some of my history creating content for Decentraland and what I hope to continue with this proposal given the opportunity. I will also be providing receipts for payments and will be available via live stream or in Discord to prove my hours worked during this proposal. The power of short-form and live-stream content on social media platforms like TikTok, YouTube, and Instagram is undeniable. Yet, a cursory search of #Decentraland on these platforms reveals a concerning trend: an overwhelming presence of negative content that overshadows the innovative and community-driven aspects of the Decentraland experience. This proposal aims to counteract this negative perception by dedicating 40-60 hours weekly to the creation of positive, engaging, and informative short-form content in collaboration with Decentraland community members.
@esteban is that your 8.5m no VP? While I am the person leading the charge to freeze all grant spending, I am also currently working on compiling data for a DAO Price guide, and so far, Bleace is the person to have provided the most thorough break down of his costs in his budget of the grants I've gone through to get line items, and while I'm still early in the process, while most have a just "subscriptions" Bleace actually lists out the items. And while perhaps you are unfamiliar with him and he just seems like some random person coming with his hands out, he has in fact put in a lot of time in the community, most recently being the most active person helping promote Welness Week. Also, the grant is for 6 months, and the hourly he is asking for is insanely low. The DAO has spent so much more money on way less detailed budgets by people with much less prven track records in making content for DCL If you aren't that 8.5m VP wallet, sorry for bothering you, but I just personally know how much it hurts to have some one just dump all over you when you put yourself out there for a DAO grant, and I couldn't help but notice that his budget was at the very least detailed and thoughtfully composed. Hope you have a nice day/evening/night depending on when you read this.
I wasn’t directing what I said to you bleace dont get me wrong, I believe you would be capable enough to what you say and your price is reasonable.
thank you Jarod! I’m deff going to do the same, and be extremely thoughtful who I associate and spend my energy on myself too.
Appreciate your honesty and staying true to Decentraland Jarod. I didn't want to have that conversation here but felt obligated to respond to all comments here as I am trying to be as open as I can during this process no matter how it goes. This being my first proposal I am still learning and just want to provide what I can to help serve a need I see within the community.
Appreciate all of this sentiment Kolorful, from someone who has seen all of the behind the scenes of the hours of streamed content, to editing all of the videos we have uploaded across all of the various platforms. Hosting all of the Twitter Spaces for the Music Festivals and Fashion Shows in Decentraland, all of the first-timers we have brought into DCL, or shown them DCL for the first time with our content. Thank you for being apart of the journey!
I guess I just wouldn't have been so flippant and impulsive to call someone else's grant request over budget, having received as much money as you have from the dao based on much less detailed proposals. Was very disheartening to see, and in the future I am going to be more thoughtful myself about those I invest energy in supporting or defending
Thank you Tang for sharing all of that information and for the opportunity to work with you and all the Babydolls in 2023! I hope to continue that content creation for as many Decentraland Community members as I can for the grant that will help get their work out there to more people as well as tell a more well informed story about Decentraland on the timeline. I am very passionate about highlight fellow creators in unique ways that resonate with an audience who have never even heard of Decentraland. So not only does the creator win with this, Decentraland as a whole benefits from this content as well, as they not only get brand recognition in these videos, but also are given content they can share from their account as well.
Hi DCL Fam, as a huge part of Meta Party Vibes since first joining virtual worlds with Bleace back in 2021. Here’s my take on this grant, the first and only grant that Bleace has put out. Which speaks volumes considering how much he has done for the community and for community members for so many years completely selfless and with no pay and if there have been paid opportunities it was for the group effort during Wellness Week and independent freelance work. We both have put a lot of love and passion into Web 3, to onboarding new people, to highlight talented artists, to show the world how the metaverse can enhance our every day digital lives that we already live. Maybe it’s by going to a virtual concert, maybe an experience built by a brand you love, maybe it’s by putting your artwork up in a virtual gallery, or designing wearables, etc. and we have done so in many ways but mainly with short term social media content, live streams some for many hours on end, and through Twitter Spaces with people from different parts of the world. Some Twitter Spaces were bigger than others but we were determined because when we feel very passionate about something we go for it. There were many moments of discouragement of course, especially when you’re putting in endless hours into something that doesn’t pay the bills. Yet, here we are a brand new year. Meta Party Vibes feels like after years of setting this foundation and finding a place in the wellness space, visual art, a long footprint of social media content and events where we have connected with people IRL and Virtually simultaneously that this grant is coming at a perfect time. And no it is not “over budget”. If you look up and see what UGC creators and video editors are making on social media it is right on par with what Bleace is asking from the grant. It is evident that the person claiming to not get their feelings involved in a grant proposal is doing just that. As someone I considered a friend it does hurt to see you act as if we offended you in any way. You unfollowed us months ago without a word, so no I did not jump in your DMs to keep chatting but now seeing your reply’s here I know you were just waiting for the perfect moment to be petty. This is what he meant by the grant can be toxic. It’s unfortunate to see yet here we are! Being a creative force that can’t be taken down. I just want to say thank you to everyone that has voted yes. You’re voting for someone that I have personally witnessed tirelessly work on their own to self publish novels, design clothes, record and edit their own podcasts, record and edit their own audio books, write, direct, act and edit their own short films that have shown at festivals etc etc. for over a decade with my own eyes. Bleace is the most hardworking person I know, no one can outwork him. Can promise you that and now he’s here to work for you! To make UGC content for the people of Decentraland to have videos to post to their social media pages, share with their friends and show people IRL what the Decentraland community is all about! Thank you <3
Decentraland has a ton of great events. But when an event is over - it's done. The only way it lives on is through social media. As someone who has worked tirelessly in this space for over two years, I know how difficult it is to maintain social media while managing an active venue schedule. Being able to rely on someone to share all the great things we are doing on social media (as well as report weekly stats and make specific recommendations for improvements - very important!) has tremendous value! Bleace was Social Media Manager for Dollhouse for the better part of the Dollhouse in 2023. Dolls initially had no presence on social media beyond Twitter/X, and I asked Bleace to help expand our presence on other channels. Using just our in-world content, he made hundreds of videos for YouTube, Instagram and TikTok, both long form content and short term content. Furthermore, he started the Dollhouse KICK channel bringing us to Affiliate status just as the Grant ended! - 119 YouTube videos (23.5k views) - 135 TikTok shorts (50k views) - 316 posts on Instagram - 3.9K followers on Twitter X - Kick Affiliate Bleace was always resourceful, suggesting different marketing tactics, like helping us with our (short-lived) Twitter space. He was available to assist at all times, often going above and beyond what was necessary. He adapted quickly to changing circumstances and stayed positive throughout. He was very good about sharing analytics, testing and adapting his methods based on platform data. Bleace is reliable, mature and professional with a true passion for Decentraland, which is something we see less and less of these days. We, the creators, are the ones that make Decentraland a place that people want to experience for themselves! But we need to do what we do best, and let people like Bleace work on sharing what we do with the rest of the world. I see this proposal as beneficial for any active creators in DCL, and most importantly good for Decentraland!
Agreed, and I am vowing to work 40-60 hours a week creating content for community members, for them to post on their own accounts, not going to plaster my logo all over it either, only logos that will be on the content will be Decentraland and the DAO. I will provide the tech to pull off this content as well as the editing of the content that they are free to use across TikTok, YouTube and Instagram plus Twitter. All of which if you look up #Decentraland you will see covered in negative posts that are misinformed, so this will democratize the content and also allow people to create content who may not have the resources to do that. With my experience both in-world and out, I can provide a unique skillset to this content that is much needed right now as competition for attention has never been higher.
I wanted to say something b/c that’s what my intuition pulled me to do. So I did exsactly that. I highly trust myself. Weither anyone thinks it’s constructive or not. People can say whatever they want about me, It literally doesn’t effect me in the slightest anymore. I’m free in my mind 🕊️ But thanks for caring I hope we can stay focused though on the proposal. Seems like we are loosing tunnel vision. 🕳️
This wasn't a very contrstuctive addition to the conversation. Why not just vote and not say anything? If you weren't trying to be hurtful, I'm unclear what your goal was, and I've defended you from all kinds of people saying varying degrees of rude things from Spottie all the way to people I consider friends. I think you are better than this.
It’s about this project that’s over budget. This is off course If you want to go there, I have bought NFTs from your friends, your girlfriend as well. Should I consider this a rug too ? I haven’t hurd from them either till now. I wore your clothes as well. I mean what more could I have done to support ? Very weird again. I supported so many of your Twitter spaces back when you have 4 people listening, maybe you forgot. You started acting real weird and idk what happened so I decided to distance myself. Which paid off. I started seeing success shortly after. If your offended because I’m focused on creativity I’m not sure what to say, sorry you feel this way. I don’t owe anyone an explanation for anything. Whoever feels the same, hasn’t told me anything so idk what other people your talking about. Last I heard you said you don’t get involved in the dao cause it’s toxic when I reached out to you my proposal. So not sure what the change of heart is. I haven’t left I am still in the same spot right where I started right where you found me 83,74 lol. So idk what you mean left us. Some of the community has shown their uninterested in some of my work, but I continue to work regardless. I’m unbothered by nonsense. Back to course…. Being in the dao requires to put aside some of our feelings. And that’s what I do Maybe your not built for this ? If your hurt like this. We need to move past our feelings and focus 👏on what your presenting here. And the funds that seem quite high for what your trying to achieve.
For context, I was someone who financially backed you and for you to stop responding all of a sudden, for you to read messages and not even have the decency to respond out of nowhere without giving any explanation whatsoever, was being a coward, yes. I honestly felt like I was rugged by yet another NFT project being treated like that and was hurt by it. This is the first I have heard from you since you left the country. And I know others who feel the same, who also financially supported you, we feel like you just left us without a word.
Calling me a ‘coward’ is low. I don’t forget anything. Don’t try and play me cause your only playing yourself. Don’t be smart with me Bleace, I should have trusted myself then but I gave you the benefit of the doute. GOOD LUCK
I am not getting paid by other grants, that is false. I am not asking for you to say yes, I said I was shocked to see you come out so much against this. I have not name called you in the DMs either, again this is false. And you have never supported anything I have done, it was all about you and your events, nothing else. I really haven't heard from you since your grant was passed and you left for Dubai. But thanks for voting.
I strongly against this because I think this is way over budget. I know you get paid from some other grants so not sure why this would be needed on top of those extra payments. #2 just because you bought a NFT a from me doesnt mean I need to bow down and give a Yes. I was one of your biggest supporters with your crew welcoming you into decentraland when you came here so I supported you just as much if not MORE. So please don’t use those tactics with me. I also didn’t appreciate the name calling in my dms that you deleted. Don’t need to spread that info in the comments, because I’m not like that, but I would appreciate if we keep the convo here and stop Dming me. Im voting because this is a red flag for me. And I vote what feels and makes sense according to my observation, and the proposal as a whole. Thanks for understanding and respecting my vote.
That is a very fair price for what I am going to be doing and what I normally charge for an hourly rate to edit video IRL. I am doing this rate as it is my first proposal and am trying to be understanding. If you look at other grants and see that they are paying Graphic Designers for 4 months $22,000 for 4 Months of Work, that is not even close to what this all entails, just saying for comparison on what I have seen up to a vote and what is getting passed.
Hey Ballan, I will be opening my calendar to all in the community and prioritizing those who do not have the resources to create such content and would love to help you and your Romanian friends create content for your platforms. I will not be plastering my logo or anything on the videos, I will be adding Decentraland and DAO logos to it to raise overall brand awareness. So when I open the Calendar, you book a time that works for you and we can set up some shoots of your wearables, your build, whatever you want to do, we can set that up and then I can edit those videos for you.
I was kind off saying it to dclchess, I mean to @dclchess that if hes voting for views etc that 24k isnt worth it.
Hey Injesterr, To be clear this initiative is not just me posting from my personal account, this is creating and editing content for community members to post from their account and only having Decentraland and DAO logos on the content, not plastering my own logo or anything. This is about generating a lot of UGC content with community members, using the number of computers I have to capture this content at a very high resolution and have the experience to edit this content to make it easily digestible to a wide audience across TikTok, YouTube and Instagram. I assure you, there is not content being made like this right now, and not at this volume, especially from those who don't have the capability to do this.
Hey Serena, I am just curious as to why you are strongly against this? Just surprised out of everyone in Decentraland, you specifically would be outspoken against this, when we used to go to your event every Friday, have created a lot of content for you and help mint out your first NFT project, it shocks me to see this comment from you.
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