Blockchain Social, Social Media Content Generation - Decentraland This proposal has been ENACTED by a DAO Committee Member (0xfb1afa4dc069ffb47b19dbee196045d508fcd5a2) Vesting Contract Addresses: 0x9013A4397B122c869463f115515d0cabb5caCdD3,0x2b377083e0A2B2a32555f68b19a9189B07C1495b

Blockchain Social, Social Media Content Generation - Decentraland This proposal has been ENACTED by a DAO Committee Member (0x88013d7ed946dd8292268a6ff69165a97a89a639) Vesting Contract Addresses: 0x9013A4397B122c869463f115515d0cabb5caCdD3

Hey Jar0d, thank you so much for the congratulations! Your honesty is appreciated, and I'm sure you'll achieve amazing things here in Decentraland! :smiling_face:

We definitely appreciate your vote of confidence and the time and creativity that you dedicate to DCL content. We are beyond grateful and do not take this lightly - we look forward to serving everyone and shining a light on all of the aspects of DCL. We'll be in touch soon, we look forward to getting more of your insight on how we can give this the best shot possible! Thanks to each and every community member who engaged with our proposal, we will take all feedback into account as we move forward. Sincerely, GoldiLox, MetaLyss & Astroporcelain Blockchain Social

Congrats. Only a little jealous.

Blockchain Social, Social Media Content Generation - Decentraland This proposal is now in status: PASSED. Voting Results: * Yes 66% 5,491,101 VP (92 votes) * No 28% 2,420,093 VP (61 votes) * Abstain 6% 511,461 VP (17 votes)

I agree with your philosophy and have already voted in favor... I always like to give these things at least one try because I believe the results of your findings will yield some valuable information that may help us make future decisions. Looking forward to your updates.

Thank you all for your recent comments, we apologize for any delay in response. @AwedJob Thank you for seeing our vision in terms of sharing UGC and uplifting as many others as we can in the process. We have been busy preparing ways in which we will be communicating with various entities in the community for collaborations and how we can best represent their own unique needs. While we don't want to reveal too much, we have a few different ideas that would help us accomplish the above in order to give people options and find the most suitable strategy. @Zom @CheddarQueso We can certainly appreciate the frustrations you have voiced here, however we see a lot of value in marketing during Beta as it allows us to present our own version of the story and manage expectations properly. While we have mentioned onboarding as one of the goals we seek to accomplish. our primary focus is to have more positive and constructive conversations and highlight the hard work and development that has gone into DCL up to now. If we are communicating in a more authentic way, we hope to draw in more people who can and want to contribute to the Beta in various ways. We've all experienced the bugs you've mentioned, but without a larger user base there is less reporting and less opportunity to improve. Decentraland's Beta is a product built by the users, without them to create the landscape, provide experiences that resonate and find new niches to fill, we wouldn't have art galleries to host art shows or be exposed to new forms of art through wearables and builds. Our intention is not to dress Decentraland up, but rather to tell as many authentic stories as we can in order for people to better understand what they're in for and how they can help make their own mark on the development and progression of it. Our motivation behind this project is to have a 'social media for the people' - the foundation does a great job promoting the larger events and updates that they are hard at work on, however we are proposing a dedicated and applied strategy on promoting the community and demonstrating what we're all capable of and what it's like to be part of.

I have to agree with @Zom. More often than not, I feel the same way, and many times I have given up on events and games after crashing 3 or 4 times, or things being broken. Hanging out in Decentraland is a painstaking process.... we can scream onboarding all day, but a new user would have given up long before achieving any of the fun I've been able to achieve. The frustration is real. The bigger events where we invite thousands of people are even worse than the small ones. How many new users did we gain during MVMF and how many have come back to DCL since? What about Pride, MVAW, MVBW? If foundation can't muster up a large number of new and repeat users, or combat the bad media with all the resources at their disposal, how can any grant project be expected to do the same? This issue has been raised before and continues to come up, we keep inviting people into a broken space and then trying to figure out gimmicks to get them to stay, or sweep the obvious under the rug. This is not sustainable.

I like this and other Decentraland promotion. But Decentraland is continually in Beta ... it is not finished. Therefore you are going to show the "best" of Decentraland to combat negative media ... while the unfinished product has unfinished aspects to it ... even to the point of being non-playable at points. And this is why I am critical on the bugs/unfinishedness of Decentraland. I don't really want to invite people to "buy into" this unfinished product. It also has numerous bugs at any given time. To continue to invite people to an unfinished/bugged product is sort of asking for bad PR. I don't know if you all were here for the Metaverse Art Week 2023 tours by Bay Backner, I recorded all of them for the most part. But there were numerous times that artists being interviewed had trouble operating DCL due to glitches and bugs ... and she cheerfully consoles them to keep trying that's the "fun" of the metaverse ... you never know whats going to happen, lol. ... that isn't a perk, I thought it was very cool and a positive way to carry on ... but that isn't the "fun" of the metaverse, consistent bugs and an unfinished product. New people see these bugs and are hindered by them ... and support may or may not help. Promoting something that is not finished may cause more harm than good. I do understand that is part of the beauty of this environment, is the ability to change it. I think it's met whatever threshold as far as vote, just my take on it. In summary: Have a more finished/complete product before selling/promoting it.

[quote="CheddarQueso, post:19, topic:19810"] I also have an enormous amount of content that I have filmed and photographed in Decentraland. [/quote] [quote="lyssin3d, post:15, topic:19810"] we will be able to uplift other accounts as we share UGC from Decentraland users and help build their brands through exposure. [/quote] This is a sneaky big asset in this proposal. Decentraland's Twitter account, blog and the DAO's socials amplifying User Generated Content (UGC) is a virtuous upward spiral of positivity. SHEW.

After reading carefully through this proposal and the questions answered I say yes. Although I believe the budget is a little high, I know @lyssin3d and @GoldiLox.dcl spend an enormous amount of time pushing the platform forward. I'm looking forward to seeing the results of your campaign/research project. I also have an enormous amount of content that I have filmed and photographed in Decentraland. I have a limited amount of free hours, but I am always filming and happy to contribute any content that will help boost this initiative. I also have a tiktok, twitter, instagram dedicated entirely to sharing metaverse content, most of which is in Decentraland, and will happily share your campaign posts to my audience of 3D artists and web3 enthusiasts. Good luck.

Thank you for your detailed answers to my questions. I am voting yes and will watch this project's progress with interest.

Question 1: What is your target audience? It is possible to finely slice those 20k individuals demographically. What’s the age, income level, geographic location, etc.? You mentioned the “Folding Idea’s” YT video as an example of negative publicity you want to counteract. What are the demographics of his audience? Are they even people one should consider informing about Decentraland? We plan to initiate targeted campaigns to a variety of audiences including digital fashion designers and enthusiasts from other platforms (instagram is flooded with Roblox, Second LIfe and Zepeto fashion accounts, each of these has an active and ample UGC marketplace), Women in Web3 and STEAM, digital artists, musicians, streamers and gamers.Our content will include a range of tailored posts for varying interests and ages, however we do not plan to advertise to children - rather we aim to educate parents. If there’s anything we have learned from being immersed in the current community, it’s that we should not rule anyone out as a prospective metaverse user. Our team of 3 is situated in PST, GST and somewhere on European time and our audiences span North America, South America, Europe, Asia and Oceania among others, however with ad management tools we have the ability to reach all geographic locations.We have attached photos below of age breakdowns as requested. The Folding Ideas video is just one example of how influencers have been conveniently only using content demonstrating their own point. While he only mentioned us briefly, it has provoked many responses from others and the comment section suggests a very negative sentiment towards us. They continue to perpetuate the idea that the metaverse is a dark, scary, scammy place. We don't have access to this creator's analytics, but to date the video has 3 million views and he has 845k subscribers. If it's the only content out there with a permanent place to live, it will always come up first in SEO and keyword searches unless we start creating content that will balance and eventually outweigh it. We also hope to counter articles written across STEAM and Web3 accounts. One example would be CoinDesk. We find the repeating pattern with these publications or journalists is that the only sources they have to draw from are press releases and numbers, and they use this as fuel for their argument, claiming that DCL is patting itself on the back. User Generated Content across the right platforms with an applied strategy has the power to break through this back and forth as proof that there are real daily active users, and that we are not just a number, that there is a wealth of immersive experiences, digital art, and music going strong behind the barriers they seem to be putting up around us. **** **** **** Question 2: How will you counter general or specific attacks from other media producers? From my reckoning, the number of people “Folding Ideas” directly spoke to about Decentraland was zero. Anyone attempting to interact with him while he was live recording video content in world were immediately blocked or banned from his Twitch chat. Our rebuttals will come in the form of visual content and social media engagement, as mentioned in our proposal. We don’t believe it is productive or great optics to target or argue with other content creators, but rather to treat their attacks as motivation to start meaningful discussions. If they are unwilling to come to the table for a proper conversation, then we have backed up our arguments with visual proof of how their statements are flawed and have presented a counterpoint to at least be considered. We believe with the right approach (i.e. mythbusting), we can provide education and a warm welcome to skeptics while maintaining a positive image and ambassadorship of Decentraland. Question 3: Thank you for providing specific numbers of posts, type, and channels to be used for this proposed campaign. Aside from meeting these numbers, how will your team determine success? Will it be an increase in engagement rate, follows, replies, or reposts? While the standard for success in social media is measured by the analytics listed in your question, they are only a part of what success would look like to us. Our goal with this initiative is to improve the sentiment and conversation around Decentraland across a more diverse audience with hard-hitting, immersive content and a friendly invitation to get to know us better. This would involve growth in engagement, shares and community (quality, engaged followers). Through our various accounts we plan to share other users' content in order to uplift those around us and increase the volume of content being shared. We aim to have a large volume of Decentraland content being posted consistently across more platforms in order to gain exposure on more than just Twitter and Streaming Platforms. We would also like to see more exposure for the various builds and brands, so a successful campaign would involve conversations and collaborations across DCL in order to promote as many aspects and contributors as possible. Question 4: Do you have any mechanism to track referrals from social media who are converted to Daily Active Users in DCL? To our knowledge there are no existing tools within Decentraland or DCL-metrics that are able to track how a user has been converted. This is why we plan to continue to be active members in the community, engaging in conversations across social media and in world to find out directly from these users - how they found us, what made them visit, and what made them stay. These interactions would be reported and sentiments communicated in monthly updates, blogs and discussions. Thank you for engaging with our proposal, we have also provided a link above to a snapshot of some analytics, content portfolio, as well as our top performing Decentraland-focused content if you'd like a more in-depth look.

**What is your target audience?** It is possible to finely slice those 20k individuals demographically. What's the age, income level, geographic location, etc.? You mentioned the "Folding Idea's" YT video as an example of negative publicity you want to counteract. What are the demographics of his audience? Are they even people one should consider informing about Decentraland? **How will you counter general or specific attacks from other media producers?** From my reckoning, the number of people "Folding Ideas" directly spoke to about Decentraland was zero. Anyone attempting to interact with him while he was live recording video content in world were immediately blocked or banned from his Twitch chat. Thank you for providing specific numbers of posts, type, and channels to be used for this proposed campaign. Aside from meeting these numbers, **how will your team determine success?** Will it be an increase in engagement rate, follows, replies, or reposts? **Do you have any mechanism to track referrals from social media who are converted to Daily Active Users in DCL?**

A heartfelt thank you to everyone who has taken the time to engage with our proposal so far. We really appreciate the questions and comments from each of you. We are really seeking to serve all corners of the community with this initiative as we recognize what a huge task it is to create content and maintain consistency across social platforms. While twitter is great for discussion, we'd love to harness the content within Decentraland to tell more stories and in a more visually immersive way. This will involve working with the community to ensure more voices are being heard and that we have wider representation of our diverse creators and daily active users. We hope that as we target larger audiences, we will be able to uplift other accounts as we share UGC from Decentraland users and help build their brands through exposure. Thank you again!

Goldilox and MetaLyss are established, reputable and lovely DCL community members. They post a great deal of high quality social media content related to the metaverse making it feel fun and accessible. They're also very responsive online and I can see them helping people have the best possible experience in world. The Web3 space in general can feel intimidating at first, and finding like-minded individuals in DCL can make all the difference to user experience. I think there's a lot of value to be had from proposals like this that can bring in a wider audience. To build a better protocol we need as many different points of views, cultures and backgrounds involved as possible.

Thank you so much for your kind words and support! We will not let you down!

Thank you from the bottom of my heart for your kind words and support!

I believe their talents will boost marketing for Decentraland. I hope DCL can use their contents well to attract more users and investors. Voted Yes!

@GoldiLox.dcl has been in this space for a very long time creates nice videos. Very talented and artistic individual!

Thank you for reaching out! I love that we are not the only proposal out there wanting to empower women, as a female user, I am attracted to projects that seek to harness, showcase, and nurture women and encouraged me to participate in the DAO by voting. It’s no secret men and women speak different languages at times, we believe there is a lot of power in speaking to half the population on their terms, with a voice they can relate to. We have a great number of talented, female designers in the space and we’d love to see more women enter in order to stimulate the marketplace. While women are not our only target audience it is important to us as women in Web3 to connect with other women within the space and show them what decentraland has to offer. If you’ve been in the space for a while, you know that engagement is down and diversity is key in a decentralized world like Decentraland. That is why we have crafted a globally diverse team and invite you to look at a few of the links we’ve provided and read a few of Astroporcelian’s blog articles. Our main goal here is to bring on new users and counter the negative PR that we have faced this year. Between the three of us, we have connections in digital fashion beyond Decentraland and would love to see these designers bringing their creations into our space, so we are offering a different angle. Feel free to dm us regarding collaboration opportunities.

Goldilox, MetaLyss, and Astroporcelian are extremely talented individuals in this space. I have seen the content they produced, and it's really what we need to address that negative rhetoric floating around. If it wasn't for Goldilox sending me the video of her playing in WonderZone almost 2 years ago? I don't think I would have even logged into Decentraland. Easy Yes from me! thank you for your contributions that all you had produced to date, and good luck team!! :beers:

Hi @GoldiLox.dcl, can you provide details on how you plan to use these methods differently and more effectively than what is being done currently? I feel that "we" continue to advertise to ourselves in WEB 3 and need to find new ways. I do agree positive media is always a good thing. I know there's other proposals that have mentioned "Empowering Women" as well, it's not something I oppose, I guess I just question the benefit to DCL as far as that goes. I'm also curious about the events recap, as I have been trying to start a weekly metaverse events recap and upcoming events Twitter Space. Would you consider joining forces (I don't need any DAO funds to do so) on top of your monthly recap? Thank you.

Sure no problem! To answer your follow up question, our combined reach across all platforms listed is 8,000, not including our SEO optimized articles. With this initial marketing campaign we are aiming to double the reach and engagement in the first 6 months. We decided on this number as we believe it's an achievable target, as well as an effective starting point to test the effectiveness of the campaign. An audience of this size will allow us to grow while simultaneously collecting data, evaluating performance and making necessary adjustments before scaling up to a larger audience in order to ensure the same quality of engagement.