ShelleyVan x TRU Band Room

The TRU Band Room (TRU), under the management of Shelley VanWitzenburg (ShelleyVan), is the premier music venue in Decentraland (DCL) for new and emerging independent artists. Since October 2021, ShelleyVan has onboarded over 125 artists and showcased more than 500 live events, drawing thousands of music lovers to DCL. Many of the most-recognizable performers in DCL got their start at TRU. As a proven leader and community builder, ShelleyVan and TRU are seeking DAO funding to cover retroactive expenses and expand and improve operations, including further development of partnerships and co-marketing to amplify promotional efforts of the entire DCL ecosystem—with user growth and retention remaining top of agenda.